Cover Story

Beauty brands established by women in the Middle East create new business models that combine local cultural elements with modern research-based products to develop their cosmetic business operations. The founders of various regional enterprises built successful brands during the last ten years through their deep understanding of customer preferences and market gaps, which they achieved through their online business activities.
The growth of internet access, together with the rise of female business ownership and changes to regional economic policies that support small businesses and creative sectors, has combined to enable this transformation. Read More