Women at the Centre of Middle East's Beauty Industry Boom

By: Rachita Sharma, Managing Editor | Friday, 20 February 2026

Beauty is big business globally.

A Grand View Research shared data that the global female cosmetic market size was worth $445.2 billion in 2020. This number is expected to grow at a CAGR of 5.9% between 2021 to 2028.

As the global beauty and wellness space expands, the Middle East has emerged as a key player in the market. The region has been producing of some of the most successful new-age brands while also emerging as lucrative consumer market.

According to data from Research and Markets, the beauty and personal care products market in the Middle East and Africa is estimated to be worth $32.77 billion. It is slated to reach a market valuation of $42.5 billion, growing at a CAGR of 5.34% over 2026-2031.

The numbers tell a story, we see playing out in real life. the Middle East has seen the emergence of several new-age brands lately. From once being dominated by legacy luxury labels, the market today is a mix of luxury, new-age, clean, modern brands.

At the heart of this evolution are women. Be it the enthusiastic consumers looking to try out new brands to young entrepreneurs who are committed to building successful beauty brands that champion ethical and clean beauty.

The current edition of the WER magazine celebrates beauty leaders from the Middle East. One of the featured leaders in the current edition is Dian Flawless, Founder of DF LUXE, a premium beauty brand positioned firmly within the affordable luxury cosmetics segment. Since its launch, DF LUXE has been met with an encouraging wave of support and enthusiasm, particularly for a brand still in its early stages.

A visionary beauty entrepreneur and content creator, Dian is redefining affordable luxury cosmetics through strategic branding, digital influence, and innovation.

Read more about her and other beauty leaders in the current edition of WER magazine.

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