Festive Shopping: Indian Influencer-Owned Brands to Shop from This Diwali

By: Ayushi Dutta, Senior Correspondent

Influencer Entrepreneurship: A New Way to Discover Homegrown Brands

The rise of influencer-owned businesses reflects how digital communities are changing the relationship between creators, consumers, and brands. What begins as a follower's interest in someone's fashion choices, beauty routine, or lifestyle can gradually develop into trust in the products and businesses they create. For entrepreneurs, an established digital community also offers an opportunity to understand consumer preferences, receive feedback, and introduce products to an audience that is already familiar with their creative identity.

This Diwali, exploring influencer-owned homegrown brands can make festive shopping more interesting. Whether it is a saree from Nari, a statement accessory from Kritika Khurana Jewels, a beauty essential from Wearified, or an elaborate festive ensemble from Swish, these ventures offer consumers products with individual stories behind them. More importantly, every purchase can also contribute to supporting homegrown entrepreneurship and the growing ecosystem of women-led businesses in India.