Leaders

Creating a breathtaking ambience calls for a passionate and creative mind. With a flair for innovation and designing, one can reach the top of the ladder in the interior designing industry. One such personality is Deepmala Rath – a well-known name in the interior designing industry. Despite ample opportunities in the market, Deepmala noticed that almost every designer works in their comfortable way that might or might not be the efficient one. There are several steps and processes in the lifecycle of a design project, but a designer doesn’t invest time or have the know-how to concentrate on all aspects in the right manner, becoming a cog in the money-minting machine of some interiors company to make the owners rich, particularly when it comes to women entrepreneurs who limit themselves to the initial conceptualization in the design field. She even noticed that there are hardly any companies in this industry that focus on treating the designers as customers. None of the companies solely mean to empower designers and enable them to do successful business.

Deepmala strongly believes that each design mind is a masterpiece in itself and has immense potential to make a unicorn, and they hardly have the direction and support. It’s very haphazard and discouraging for her to see how designers today shape their careers and use their potential in an unstructured manner. To break down these shortcomings into several elements and being in this industry for over a decade, she forswears her corporate career to do something creative and started Dezinefy as a bootstrap company in 2020. Prior to setting up her venture, Deepmala worked with renowned e-Commerce companies like Future Group-Hometown, Homelane, Arrivae, and Livspace. Backed with deeply-ingrained passion and well-rounded experience in interior designing, she is scripting her own success story in today’s always-on world.

Deepmala, in an exclusive conversation with Women Entrepreneur India, reminisces about her journey and delineates about Dezinefy’s offerings.

Tell Us About Dezinefy. Kindly Elaborate On The Methods It Observes To Do So. Also, Tell Us About Its Focus Areas And The Approaches.

We are a B2B e-Commerce platform that helps in the exchange of services amongst interior designers and 3D visualization freelancers in this industry. The platform ensures smooth flow, flawless communications, stringent quality, and SLA checks to maintain quality and timeliness of service. A designer would ideally sign up and log in to our platform for free and place a 3D design order of a project through a simple input form. This would then be auto-populated to several tested and trained freelancers on boarded by Dezinefy. The available freelancer would accept the task and complete within the deadline and submit the 3D views into the same platform for designers to access. Cost, timeline, and quality of the service are decided and pre-fixed by Dezinefy to ensure transparency for customers and clarity for freelancers beforehand.

“Our target audience is all designers and architects who are involved in interior designing. As of now, we restrict ourselves to the residential interior due to complications of parameters in other categories”

Who Is Your Targeted Audience? How Do You Meet Their Growing Requirements And Demands, Keeping Them Content?

Our target audience is all designers and architects who are involved in interior designing. As of now, we restrict ourselves to the residential interior due to complications of parameters in other categories. Designers are in dire need of a 3D design partner throughout the project, and we provide that virtually, meeting their requirements. We are focusing on making it scalable so that we can cater to immense demands pan-India and simultaneously maintain ease and quality. What keeps our customers coming back to us is the competitive pricing and unmatched speed of delivery. We also have a vast network of freelancers who get benefit from working with us and love the experience of earning by practicing their skills through the platform. It’s a massive opportunity for every designer who wants to practice 3D visualization and renders as a profession.

What Is Dezinefy Future Roadmap?

I believe in taking one step at a time and focusing on giving a flawless experience of 3D designing to interior designers in the residential interior industry. Simultaneously, we are gearing up on expanding the business virtues to tying up with OEMs and incorporating affiliate marketing strategies. This ensures that designers from the stage of initial pitching get access to a vast product catalog in the market in the form of 3D props. They know the prices, availability, and source to buy from before even finalizing the design with their customers. This democratizes the interior industry where any designer with the right knowledge and expertise can finish the whole business cycle from concept, design to execution with the help of one single platform - Dezinefy.

What Advice Would You Give To The Young Women Entrepreneurs Who Want To Start Their Careers In This Industry?

My advice to the potential customers and up-and-coming women entrepreneurs in the industry is, don’t limit yourself to practicing designing. You’re capable of doing and accomplishing much more. Take charge and shine, empower yourself with knowledge, and explore the world. For others, I would say, follow your passion, but also find a workaround to monetize from it. Once you found your goal, work hard on your passion for building a successful business model out of it.