The digital platform Zee Entertainment Enterprises Ltd, has appointed Shipra Wahi as Chief Sales Officer (CSO) for its digital advertisement revenue arm, ZEE5. As part of this assignment Shipra will be tasked with spearheading the strategic revenue approach for Zee 5 in sales, strategic and operations.
Shipra will be working from the company office in Noida under the leadership of Sandeep Mehrotra, COO – Advertisement Revenue.
The digital environment continues to rapidly evolve, and advertisers are looking for connected, data-driven solutions said, " Zee Entertainment Enterprises Ltd (Zee) Chief Operating Officer – Advertisement Revenue Sandeep Mehrotra. Continuing to scale the digital business, further refining the monetization strategy of Zee 5 is one of the key focuses for achieving meaningful growth.”
I'm happy to join Shipra at this pivotal moment and bring her wealth of expertise in the digital advertising space. Her skill-set in developing high impact revenue strategies will be critical to identifying new growth levers to propel ZEE5's ability to become a compelling platform for advertisers. I am pleased to have Shipra and her team working closely with me to create a strong and future-proof digital sales system.”
Shipra brings more than 20 years of experience from financial services, e-commerce, consumer technology & consulting sector. She has had the opportunity to collaborate with international organizations such as Citi, AT Kearney, Amazon and Meta, among others.
Key Highlights:
- Zee Entertainment Enterprises appoints Shipra Wahi as ZEE5 CSO
- Shipra has over 20 years of experience across tech, e-commerce and consulting
- ZEE5 to strengthen digital advertising and monetization strategy
Prior to that, Shipra was working at Meta, where she was responsible for developing and expanding creator partnerships, leading strategic growth and development across the creator economy.
With newer monetization models and innovation in advertising solutions, my team and I at ZEE5 will continue to build meaningful advertising ecosystems, foster greater engagement with partners and drive sustainable growth engines for the digital business in the long-term, said Shipra Wahi, Chief Sales Officer – ZEE5.
In the midst of the changing OTT and digital media space, ZEE5 looks forward to building on its digital advertising business even further with Shipra Wahi and leverage its monetization capabilities. The relocation marks Zee Entertainment's ongoing efforts to develop a data-driven, innovative and more integrated advertising platform for the future.
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