- Vinita Shrivastav has accepted the position of Vice President - Business Planning with PHD Media
- Vinita has over 17 years of experience with a concentration in brand strategy, integrated marketing, and media planning
PHD Media has hired Vinita Shrivastav for the position of Vice President – Business Planning and will take charge of their Marico business which makes this hire an enhancement to their strategic leadership and reinforces their commitment to provide forward-thinking, effective solutions for one of India’s premier FMCG companies.
Vinita has over seventeen years of experience in brand strategy, integrated marketing, media planning, research, and business leadership as she possesses analytical capabilities, strategic insights, and commercial acumen.
She was awarded Campaign Asia's Best South Asian Strategic Planner of The Year for having created scalable growth platforms for insights-based brands in multiple industries.
Vinita began her career with TAM Media establishing herself in research and moved into senior management with multiple broadcast companies including Reliance & Zee followed by working as a core member of the strategy team at Mindshare and heading up the marketing division of IN10 Media before moving to Wavemaker managing the L'Oreal business where she created integrated, high impact media and brand building strategies for various markets.
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