TrackNOW, Women-Led Firm, Secures Investment to Boost R&D and Operations

By: WE Staff | Wednesday, 29 January 2025

• TrackNOW raised extended seed funding from Yohan and Michelle Poonawalla.
• It offers real-time tracking with AI analytics for various industries.
• The investment supports innovation and growth in India’s logistics sector.

TrackNOW, a women-led fleet management and telematics company from Gujarat, has raised extended seed funding led by Yohan and Michelle Poonawalla. Previously funded by GI Ventures and Anmol Jaggi, the new investment will support R&D and operational efficiency, strengthening TrackNOW’s position in the Indian logistics market.

Founded in 2016 by Pooja and Suyash Khemka, trackNOW leads in fleet management and tracking solutions. Known for minimizing turnaround times and reducing costs, the company has gained recognition for its intelligent, technology-driven innovations across industries.

“Investing in promising startups like trackNOW goes beyond financial returns,” said Yohan Poonawalla, Chairman of Poonawalla Engineering Group. “It’s about empowering visionary entrepreneurs with the resources and support they need to succeed, fostering innovation, and creating an environment for groundbreaking ideas to thrive.”

Managing Director of Poonawalla Engineering Companies, Michelle Poonawalla said, “We’re excited to partner with trackNOW and support their growth. This investment reflects our commitment to empowering Indian entrepreneurs, driving job creation, improving efficiencies, and strengthening India's position in the global logistics market for significant economic impact.”

Pooja S. Khemka, Co-founder of trackNOW, said, “The Poonawalla Group’s investment is a strong endorsement of our vision and our team’s dedication. We’re honored by their support, which will provide the capital to scale operations, along with invaluable mentorship and industry expertise to help us grow.”

The Poonawalla Group, known for its ventures in engineering, pharmaceuticals, and green technology, brings strategic mentorship and investment to trackNOW. This investment reflects their vision to empower next-generation entrepreneurs and drive innovation across key sectors of the Indian economy.

trackNOW uses innovation and technology to provide real-time tracking solutions for fleet management, mobility, and IoT. Its app offers AI-based driver behavior scoring, advanced analytics, and graphical reports to optimize turnaround times. Serving industries like FMCG, Healthcare, and Agriculture, trackNOW also provides customizable Platform-as-a-Service (PaaS) and was recently awarded 'Excellence in Innovation' at the Logistics & Supply Chain Conclave for its impact on logistics.