Shruti Tyagi Joins Affinity Global as Director Marketing

By: WE Staff | Tuesday, 10 March 2026

• Shruti Tyagi appointed as Director – Marketing at Affinity Global
• She will now spearhead the marketing efforts for India and global markets
• She has previously worked as Marketing Head - VOOT AVOD at Viacom18 Media

Shruti Tyagi has been appointed as the Director – Marketing for Affinity Global, where her responsibilities will cover India and global markets.

Shruti has joined the AdTech Company from Viacom18 Media, where she worked as the Marketing Head for VOOT AVOD under Viacom18 Media Networks. She has been involved in contributing to brand and marketing-related activities and strategy and audience engagement for the company.

Prior to joining Viacom18 Media, she worked with Discovery Communications India as Brand and Marketing Lead. She handled the responsibilities of the company’s marketing and business strategy for more than four years.

Shruti has also worked with Times Television Network as a Senior Marketing Manager, where her responsibilities involved managing marketing-related activities for the company’s television properties.

She also worked with Zee Entertainment Enterprises for almost four years as Brand Manager for Hindi Movie Cluster, where her responsibilities involved brand-related activities and marketing for the company’s Hindi movie properties.

Shruti has more than a decade of experience in the media and entertainment industry and has extensive experience in brand and marketing-related activities and strategy and audience engagement for the company.