Shipra Chinchankar Joins Kinnect as Planning Director

By: Women Entrepreneurs Review Team | Friday, 30 October 2026

Kinnect, part of Omnicom Advertising India, has appointed Shipra Chinchankar as its National Planning Director. The appointment aims to strengthen the agency's planning leadership and support its efforts to develop integrated, multi-platform brand solutions.

In her new position, Shipra will lead the national planning function, bringing strategic insights into brand development and business growth. She will report to Chandni Shah, Chief Executive Officer of Kinnect and 22feet.

With over 19 years of experience in strategy and planning, Shipra has worked with leading advertising agencies, including FCB Ulka, JWT and Lowe Lintas. Her expertise covers brand architecture, market launches and business growth across various sectors. She has also worked with prominent brands such as Amul, Tata Teleservices, TCS, Good Knight and Parag Milk Foods.

Key Highlights:

• Kinnect appoints Shipra Chinchankar as National Planning Director to strengthen its strategic planning leadership
• She brings over 19 years of experience across leading agencies, including FCB Ulka, JWT and Lowe Lintas
• Chinchankar has worked with major brands such as Unilever, Amul, TCS and Hershey's, contributing to brand launches and marketing campaigns

Her tenure with erstwhile Lowe Lintas was of 13 years and she had worked with all the brands of Unilever portfolio, including Surf Excel, Vim, Glow & Lovely, Knorr, etc. Her major career achievements include spectacular Surf Excel campaigns on the festival of Ramzan and Holi. She also played a key role in the launch of Hershey's Chocolate portfolio in India, Complan revival and launch of Prudential Health in India.

Shah said: “At Kinnect, strategy is central to how we think about building brands and driving growth. As brand, commerce, content and technology converge; organizations that turn complexity into decisive strategic action will have the advantage. Shipra brings enduring brand-building principles together with the new-age thinking that is critical to where Kinnect is headed.

Her leadership will deepen our strategic ambition, sharpen our point of view and strengthen our ability to solve real business problems and build brands for what comes next. I’m delighted to welcome her to Kinnect and look forward to the clarity and leadership she will bring to our next chapter of growth.”

Shipra added: “Kinnect felt like a natural next step in my journey. After almost two decades in strategy, I see this as an opportunity to bring my experience in understanding people, brands and business into the world of new-age media and multi-platform brand building.

My endeavor is to bring strategic rigour and new-age creativity together to help teams create work that is not just engaging in the moment, but also creates lasting value for brands. I’ve always believed that every creative idea needs a bit of logic, and every piece of logic needs a bit of creativity.”