Shilpa Marodia Joins Lenovo as Marketing Director for India, SA

By: Women Entrepreneurs Review Team | Thursday, 12 November 2026

In a move aimed to strengthen its marketing operations across the region, Lenovo has appointed Shilpa Marodia as Marketing Director for India and South Asia. Based in Bengaluru, she will take charge of the company's marketing activities across the Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG), and Solutions and Services Group (SSG).

Shilpa’s primary responsibility would be to develop Lenovo’s portfolio of devices, infrastructure products, solutions and services to build brand’s consistency. This will involve enhancing customer engagement and developing strong brand positioning in India and South Asia. Having spent more than 18 years in the industry, Shilpa has gathered an extensive professional expertise in brand strategy, marketing, digital business, e-commerce, business transformation, and P&L management. Her experience includes both technology and FMCG sectors where she has taken responsibility for brand positioning, portfolio development, growth of the business, and engagement of consumers.

Key Highlights:

• Shilpa Marodia joins Lenovo as Marketing Director for India and South Asia
• She brings over 18 years of experience across technology and FMCG sectors
• She will oversee marketing across Lenovo's three major business groups

“We are delighted to welcome Shilpa to Lenovo India. Her breadth of experience and strategic perspective will be valuable as we strengthen our brand, deepen customer engagement and further our ambition to be a leader and enabler of intelligent transformation.” Shailendra Katyal, Vice President and Managing Director, Lenovo India.

Prior to her joining Lenovo, Shilpa was leading at Amazon India in the area of marketing and business growth, besides being instrumental in driving innovations in products and functional collaboration. She has served as category leader and portfolio leader at Tata Consumer Products and Procter & Gamble respectively.

Besides, she has also been a brand manager at Hindustan Unilever and has been working with global brands at Unilever. Her appointment with Lenovo is consistent with the overall strategy adopted by the brand to bolster their presence within the competitive Indian market of consumer electronics and technology.

Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific commented “As we continue to advance our Hybrid AI vision, building a consistent, differentiated and trusted brand will be central to our growth ambitions. Shilpa brings a strong combination of strategic brand leadership, customer understanding and experience in driving business transformation across dynamic markets. We are delighted to welcome her to Lenovo India and the Asia Pacific marketing leadership team. I would also like to thank Chandrika Jain for her outstanding contribution and leadership over the past four years, and wish her every success in her new role.”

The appointment follows with Chandrika Jain being promoted to Global Brand Director at Lenovo. Chandrika will be responsible for driving global campaigns, overseeing go-to-market programmes and managing brand content. With these leadership transitions, Shilpa and Chandrika will be responsible for the regional marketing responsibilities for Lenovo.