Sanaa Shaikh Joins Signature Scents as CMO

By: Women Entrepreneurs Review Team | Tuesday, 21 July 2026

Sanaa Shaikh has joined Signature Scents & Co., as a Chief Marketing Officer (CMO), to start a new journey in her marketing career. She made the announcement in a LinkedIn post where she wrote how excited she is to be joining the company and how it will help her grow.

In a statement, Sana said, “I’m happy to share that I’m starting a new position as Chief Marketing Officer at Signature Scents & Co!" She also spoke about her enthusiasm for developing the brand in Bengaluru with Rewant Veer Singh, saying that he is a "colleague, confidante and person of vision. Her write-up portrays her optimism regarding the opportunities in the market and her dedication to bolstering the company's presence in the market.

In the role of Chief Marketing Officer, Sana will spearhead the company's marketing initiatives, boost brand recognition, and help drive business development through inventive marketing campaigns and customer engagement activities. As Signature Scents & Co. continues to build its leadership team to further establishes its brand in the competitive fragrance and lifestyle market, her appointment is in keeping with the company's strategy.

Key Highlights:

• Sanaa Shaikh joins Signature Scents & Co. as Chief Marketing Officer
• Brings 9+ years of marketing and brand strategy experience
• Will lead brand growth and marketing initiatives

Prior to Signature Scents & Co., Sana was the Head of Marketing at Bellator Group. In her time there, she has spearheaded marketing campaigns and crafted strategies to ensure brand visibility and customer connection. She has worked as a marketing professional and has a strategic and collaborative approach as a result of her experience of managing integrated marketing campaigns.

Sana has over nine years of experience in the marketing sector and has developed expertise in brand strategy, integrated marketing communications and cross-functional working. Over her career, she has collaborated with a variety of teams, crafting and implementing marketing campaigns that resonate with both business goals and customer experience.

She has also worked on creating new event ideas and marketing strategies for brands looking to enhance their visibility and customer engagement. She has consistently been able to integrate strategy and innovation into her execution, providing solutions that help grow the organization.

Sana's move underscores the rising prominence of seasoned marketing talent for establishing strong consumer brands. The Chief Marketing Officer (CMO) now plays a pivotal role in shaping the brand positioning, market expansion, and long-term business success as companies shift towards customer-centric approaches and digital engagement.

The signing reflects the increasing number of women in high-profile leadership positions in the marketing and branding sector. Sana's brand development and integrated marketing expertise is poised to drive Signature Scents & Co.'s future success and enhance its market presence.

Posting the milestone to her network, Sana expressed her appreciation and excitement about her new path. This transition to Signature Scents & Co. marks another milestone in her professional journey and her dedication to creating brands that make a difference through innovative marketing strategies.

In her new role, industry watchers will be closely observing how her leadership and marketing skills will impact the company's brand building and business growth over the years to come.