Safilo & Victoria Beckham Seal Decade-Long Global Eyewear Partnership

By: WE staff | Wednesday, 2 July 2025

• Safilo Group has signed a ten-year worldwide licensing settlement with Victoria Beckham
• The deal covers the design, manufacturing, and distribution of Victoria Beckham-branded eyewear
• The collaboration will run thru December 2035

Safilo Group, an international leader in eyewear layout and manufacturing, has entered into a 10-yr international licensing agreement with style icon Victoria Beckham for the design, manufacturing, and distribution of her branded eyewear collections. The partnership extends via December 2035, with the debut variety—which include both optical frames and sunglasses—set to launch for the Spring-Summer 2026 season and to be had from January 2026.

Safilo CEO Angelo Trocchia defined the partnership as a strategic enhancement to the employer’s luxury portfolio, emphasizing that Victoria Beckham’s high-quality; stylish fashion will supply a boost to their function in women’s fashion eyewear. Victoria, Founder and Creative Director of her namesake label, expressed enthusiasm for the collaboration, praising Safilo’s know-how, craftsmanship, and international presence.

With over 90 years of history, Safilo combines Italian design with contemporary digital innovation and a strong global distribution network. The company serves almost a hundred,000 shops throughout extra than forty nations and manages a logo portfolio that consists of Carrera, Polaroid, Smith, and licenses for top fashion names inclusive of BOSS, Levi’s, and Missoni.

Founded in 2008, the Victoria logo is widely known for its cutting-edge, subtle silhouettes and high-cease craftsmanship. Headquartered in London, the label includes equipped-to-wear collections, leather items, add-ons, and splendor products, and is sold in over 230 shops throughout 50 nations, with a flagship region in Mayfair.

This lengthy-time period collaboration targets to place Victoria Beckham Eyewear as a global luxurious leader, merging iconic fashion with top rate nice.