As the two mega sporting events in India are approaching, an exciting collaboration has been formed between PUMA India and the Delhi Capitals cricket team for the upcoming Women's Premier League (WPL) and Indian Premier League (IPL) 2024 seasons. With focusing on the team's fan base and the increasing pool of sporting talent in the area, PUMA hopes to expand its footprint in the cricketing industry as the official kit partner.
Puma will be able to reach a wider audience of sports enthusiasts on the cricket field and enhance its relationship with the Delhi Capital fan base through this multi-year partnership. The men's and women's teams of the Delhi Capitals will wear Puma jerseys with their emblem on the leading arm as part of their kit partnership. The Delhi Metro Rail route map is included in the jersey. In accordance with the jersey's design theme, the players' kit will also include athleisure, travel gear, accessories, and training equipment. The sports brand's association with Bengaluru Football Club further strengthens the established partnership between Puma and Delhi Capital's parent firm JSW.
Delhi Capitals is partnering with Puma for women's and men's cricket squads, prioritizing young talent. The collaboration, set to begin in the Women's Premier League and Indian Premier League seasons, is expected to be successful says Sukhvinder Singh, interim CEO of the team.
Puma India has partnered with Delhi Capitals, a young, vibrant cricket team, to build the future generation of cricket and strong sports merchandising assets. The partnership aims to unite people and ignite aspirations, promoting cricket culture and talent mentioned Managing Director of Puma India, Karthik Balagopalan.
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