Promom Raises Rs 30 Crore Led by Fireside Ventures

By: Women Entrepreneurs Review Team | Wednesday, 15 July 2026

Maternal and baby care startup Promom has raised Rs 30 crore in a funding round led by Fireside Ventures, with an intention to bolster its product portfolio and expand its reach in the growing Indian mother and baby care market. The new funds will provide the means for the company to continue to innovate products, expand its products throughout the maternal and baby care continuum and improve access for moms across the country, the company said in a statement.

Promom was founded in 2023 by Anavi Kalia, Manas Tripathi and Aditya Srivastava with a mission to assist mothers during their pregnancy, breastfeeding and early parenting phase. The Lucknow-based startup is working towards solving some of the daily problems of parents with its various products which are practical, reliable and affordable for Indian families.

The company was founded to fill an important void in the local maternal and infant care sector. Indian parents tend to face a double bind; between imported brands that are costly and difficult to obtain and service, or local brands that are cheaper, but often not of top quality. Promom is working towards an alternative and is seeking to provide a middle ground on its products, which are of high quality, carefully designed, reasonably priced, and easy to use.

The startup has always taken customers' needs into consideration when creating its products. Collaborates with mothers, physicians, lactation consultants, health professionals to gain insight into the real-life experience of mothers throughout pregnancy and postpartum. This partnership model allows the company to continually improve their product line using experience data and not assumption, and this helps them gain trust among parents, the company says.

Key Highlights

• Promom raises Rs 30 crore in funding led by Fireside Ventures
• Funds to support product innovation, portfolio expansion, and wider market reach
• The startup develops affordable maternal and baby care products tailored to Indian families

Promom's product line centers around the care and comfort of mothers and babies, with a special emphasis on creating products that make feeding easier for parents, especially new moms, and promote their overall well-being. Customers are listened to, and their feedback is taken on board when developing the product; this has been of great importance to the company's growth and acceptance to the market.

The proceeds from the raise will primarily be used for the company's expansion strategy. Promo will be launching new products across various product categories in the maternal & baby care segment, along with research, product development and expanded distribution. The company also hopes to make its products more accessible and easily available to the mothers of the urban and emerging markets in India.

The investment came after investors remained bullish on the direct-to-consumer (D2C) mother and baby care segment, which has been growing steadily owing to the growing awareness about maternal health, the rise in disposable incomes and the demand for good parenting products. Venture Capital firms have increasingly funded companies with innovative and low-cost solutions targeting previously underserved niche markets in the consumer sector.

The investment is in line with Fireside Ventures' strategy of investing in early-stage startups with unique products and positioning who aim to solve real-life consumer problems. The company has supported a number of leading brands in the personal care, food, wellness and lifestyle sectors.

As it seeks to consolidate its healthcare solutions for new and expecting parents, Promom will move towards making an impact in India's maternity and baby care market with fresh investment, a customer-centric product approach and expansion plans to its portfolio.