Priyanka Arora Joins The Plan Beyond as CMO and Founding Member

By: Women Entrepreneurs Review Team | Monday, 22 June 2026

The Plan Beyond has strengthened its leadership team by appointing Priyanka Arora as Chief Marketing Officer (CMO) and Founding Member. A seasoned marketing professional with more than 17 years of experience, Priyanka joins the organisation at a pivotal stage as it works towards building India's emerging Family Continuity category. In her new role, she will lead brand strategy, growth initiatives, market development, and strategic partnerships while helping shape the company's long-term vision.

Key Highlights:

• Priyanka Arora joins The Plan Beyond as CMO and Founding Member
• She brings over 17 years of experience across marketing and business transformation
• Arora will lead the development of India's emerging Family Continuity category

With an extensive background spanning financial services, telecommunications, consulting, and digital transformation, Priyanka is expected to play a key role in accelerating the organisation's market presence and strategic expansion.

As part of her new responsibilities, Arora will spearhead the development of India's emerging Family Continuity category, a concept focused on helping families plan for long-term security, stability, and continuity. Alongside category creation, she will oversee enterprise-wide brand strategy, consumer engagement, market expansion, and the development of strategic alliances to support the company's business objectives.

Before joining The Plan Beyond, Arora served as Vice President at Axis Max Life Insurance, where she led several large-scale marketing transformation programmes. During her tenure, she helped establish AI-enabled marketing ecosystems and drove digital-first growth initiatives designed to improve customer acquisition and engagement. She also played an instrumental role in brand repositioning strategies and business expansion efforts, contributing to stronger market performance and revenue growth.

Priyanka's professional journey spans more than 17 years and includes leadership positions at prominent organisations such as Bharti Life Ventures, Future Generali India Insurance, Aditya Birla Sun Life Insurance, Airtel, McKinsey & Company, and Max New York Life Insurance. Her diverse experience has enabled her to develop expertise across brand building, customer analytics, product management, digital marketing, strategic planning, fintech ecosystem development, and business growth.

Over the years, she has built a reputation for creating consumer-centric growth strategies and driving transformation through innovation. Her ability to combine data-driven decision-making with strong brand leadership has helped organisations navigate changing consumer expectations and evolving market dynamics.

The appointment comes as The Plan Beyond seeks to establish a distinct market category while expanding its reach among Indian consumers. The company believes Priyanka's proven track record in category creation, business transformation, and growth strategy will support its ambitions of building a scalable and sustainable business model.

Priyanka is also widely recognised within the marketing industry. She has been featured in the BW 40 Under 40 and IMPACT 40 Under 40 lists and has received multiple ACEF Awards for excellence in marketing and leadership. Beyond her corporate achievements, she has served as a jury member for the Effie Awards, participated in ET Sharks, and regularly speaks at industry conferences and leadership forums.