Parnika India Launches Menstrual Hygiene Awareness Drive to Empower Women in Underserved Communities

By: WE Staff | Friday, 27 September 2024

Renowned manufacturing leader and global export of exquisite women’s ethnic wear, Parnika India, has taken a significant step towards supporting women’s health and empowerment by launching a menstrual hygiene awareness drive in New Delhi. The aim of this initiative is to address the widespread challenges of menstrual hygiene specially particularly in rural and underprivileged communities where access to affordable and hygienic sanitary products remains a critical issue.

Parnika India is giving customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause as a part of the campaign. Customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas with each purchase. Providing required sanitary products also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.

Vishal Pacheriwal, Director at Parnika India stated Reflecting on the motivation behind the campaign “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”

Nearly 500,000 sanitary napkins were distributed with this initiative which already made a considerable impact. Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it by engaging both their customers and communities.

Although the drive is currently an in-house effort without external partnerships, Parnika India is committed to continuing and expanding this initiative in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.

Parnika India’s commitment to empowering women extends beyond its sanitary pad initiative. The company actively supports women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India recognizes the challenges that women, particularly those working from home or in rural areas, encounter. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate local markets, and guiding them toward financial independence.