- Parnika India is a Surat-based producer and international exporter of ethnic women's wear
- The organization has broadened its social footprint through the Women Support Program
- The project helps empower female entrepreneurs, with special focus given to those opening home-based enterprises
Parnika India, Surat-based women’s ethnic wear manufacturer and worldwide exporter, has only intensified its focus on social responsibility through its Women Support Program—a venture aimed at empowering entrepreneurial women, especially those who want to develop businesses from their homes. So far, the program has empowered more than 10,000 women across India to pursue their entrepreneurial journey with little investment and firm support.
Started with a mission to empower women with self-sufficiency and confidence, the Women Support Program provides customized training in business development, time management, social media marketing, and e-customer engagement. The specifically designed modules allow homemakers, working mothers, and budding entrepreneurs to operate successful, flexible home-based businesses confidently.
"As producers, we are best placed to provide wholesale prices and low-investment business models to women from scratch," said Vishal Pacheriwal, Managing Director of Parnika India. "Our model provides healthy margins even with small capital, allowing women to begin small and scale up gradually. We have seen homemakers become confident businesswomen with steady monthly revenues — evidence that opportunity and determination combined lead to success," he added.
To aid their entrepreneurs even more, Parnika India offers a full range of marketing tools, such as professionally created digital creatives, product catalogs ready to use, WhatsApp templates, and social media content. These tools simplify the process of starting and running a business for women.
The program already has quantifiable outcomes: improved digital literacy, increased financial independence, and greater social influence among participants. The majority of women beneficiaries of the program have already become local ambassadors, encouraging people in their locality to become entrepreneurs.
In the years to come, Parnika India seeks to further increase the coverage of the Women Support Program to the empowerment of more than 100,000 women entrepreneurs by the year 2030, supporting its overall vision of opening doors to entrepreneurship for women of all backgrounds and places.
