- Women-Led NariMade Debuts with Handcrafted Fashion and Homeware Celebrating Indian Artistry
- NariMade's Debut Collection Redefines Handmade Luxury
- Founded by Kritika Sethia Kandoi, Ayushi Kandoi, Anchal Tekriwal, and Divya Baid
A new purpose-driven platform is making waves in the world of ethical fashion and homeware. NariMade, a women-led initiative, officially launched its debut collection on July 30, 2025, offering a global stage for women artisans across India to showcase their handcrafted creations. Founders Kritika Sethia Kandoi, Ayushi Kandoi, Anchal Tekriwal, and Divya Baid are building an ecosystem where women’s artistry is the centerpiece, not a footnote.
The brand aims to transform how the world sees handmade products, not just as commodities, but as vessels of culture, craftsmanship, and compassion. From intricately crocheted tops to hand-painted dresses and story-rich coasters, NariMade's collection is a vibrant mix of traditional techniques and modern aesthetics.
The brand's first collection features playful and poetic titles such as SUNKISSED, FOLK BIRDS, CHERRY POP, FOREST ECHO, and AVO CHIC. It features a sunflower-dotted crochet shirt that symbolizes joy, resilience, and the enduring spirit of the woman who crafted it.
NariMade supports women creators from home or informal setups by offering branding, mentorship, digital presence, and product development. Each item is co-developed with the artist, resulting in authentic and beautiful products. The platform aims to revive traditional crafts, empower independent women creators, and inspire meaningful consumer choices.
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