KLF Nirmal Names Shreyanka Patil as Brand Ambassador

By: Women Entrepreneurs Review Team | Friday, 12 June 2026

KLF Nirmal, a coconut hair oil company, has announced the appointment of Indian women cricketer Shreyanka Patil as its brand ambassador for the state of Karnataka. The collaboration is a crucial move in the brand's strategy to deepen its relationship with consumers in the state, and to honour stories of strength and success.

In its association, KLF Nirmal has also initiated a special programme to help nurture young women from rural Karnataka in their love for the game of cricket. The brand hopes to inspire more women to join sports and give a chance to the youngsters to try their cricketing luck through it.

Shreyanka Patil, a member of the Indian team for the ICC Women's T20 World Cup 2026 in England & Wales, is one of the most promising talents in Indian cricket. Shreyanka's rise from the grassroots level up to the National arena is still influencing the younger girls of Karnataka to take the sport of cricket forward.

Speaking at the association, Ashik Jose, Marketing Manager at KLF Nirmal Industries Pvt. Ltd., said, “Shreyanka is a natural fit for the KLF Nirmal brand. Her strong roots, determination, authenticity, and inspiring personality closely reflect the values that our brand stands for. She represents the aspirations of today’s young generation while staying connected to her origins. Through this partnership, we hope not only to strengthen our connection with consumers across Karnataka but also to inspire young girls to pursue their dreams with confidence.”

Expressing her excitement about the partnership, Shreyanka Patil said, “I am delighted to partner with KLF Nirmal, a brand that has earned the trust of families for generations. It is truly an honour to be associated with such a legacy brand and to represent KLF Nirmal in its upcoming campaign across Karnataka. I am excited to be part of this journey and look forward to connecting with consumers while contributing to the brand’s continued growth and success.”

The partnership reinforces KLF Nirmal's efforts to establish a sense of meaningful connection with its consumers, whilst also supporting initiatives with positive social impact. It will be promoted on TV, digital, retail and on-ground activations throughout Karnataka in the coming months.

Key Highlights:

• KLF Nirmal appoints Shreyanka Patil as Karnataka brand ambassador
• Launched a cricket initiative for young women in rural Karnataka
• Partnership promotes empowerment, confidence, and sports participation among girls

Through this relation, KLF Nirmal looks forward to celebrating the spirit of ambition, perseverance, empowerment and motivating young women to take up their goals with confidence.

KLF Nirmal's collaboration with Shreyanka is a testament to its dedication to nurturing talent from the grassroots level and promoting gender empowerment. The company hopes to inspire more young girls to chase their dreams without fear and shatter barriers in sports and beyond by connecting with one of the young cricketers who has become a role model for aspiring cricketers.

The program to groom young women's cricket players from rural Karnataka is another positive step towards the brand's commitment to making a lasting impact in social causes, in addition to business. KLF Nirmal aims to play a part in nurturing future sporting talent, along with ensuring young women have the confidence and self-belief through mentorship opportunities, exposure to the sport and community engagement programmes.

With the campaign to be rolled out across Karnataka through various platforms, it is expected that the campaign will go down well with those who appreciate authenticity, determination and success. KLF Nirmal aims to motivate the youth to dream big, work hard, and have faith in their abilities to achieve success.