Kadapa Launches Jagananna Thodu Scheme, Eases Financial Burden on Women

By: WE Staff | Wednesday, 19 July 2023

District Collector V Vijaya Rama Raju recently presented a symbolic cheque marking the commencement of the 7th phase of the Jagananna Thodu scheme in Kadapa. This initiative is set to bring significant relief to small traders in the region, empowering them to thrive in their businesses. Under the scheme, a remarkable sum of Rs 22.27 crores has been disbursed to 20,589 beneficiaries, making a tangible impact on the local economy.

One particularly noteworthy aspect of the Jagananna Thodu scheme is its focus on women's empowerment. As part of this phase, the government has taken a commendable step by waiving off interest worth Rs 58.75 lakh for 23,705 women beneficiaries. By offering such financial assistance, the scheme strives to uplift women entrepreneurs and provide them with opportunities to grow their enterprises without the burden of excessive debts.

At its core, the Jagananna Thodu scheme aims to revolutionize the financial landscape for street vendors, who often find themselves entangled in high-interest loans from private money lenders. By providing loans of Rs 10,000 at a zero percent interest rate through banks, the scheme ensures that street vendors can access funds without the added pressure of compound interest, thus safeguarding their businesses from financial strain.

The need for such a scheme arises from the harsh realities faced by street vendors. Many have fallen victim to predatory lending practices, leading them into a cycle of debt that becomes insurmountable over time. Tragically, some vendors have been driven to extreme measures, including suicide, as they struggle to escape the clutches of debt.

Recognizing the urgency to address these challenges, the government introduced the Jagananna Thodu scheme as a lifeline for street vendors. By providing them with affordable and accessible credit options, the scheme not only empowers vendors to expand their businesses but also alleviates the mental and emotional stress associated with financial struggles.

District Collector V Vijaya Rama Raju emphasized the importance of the scheme during the presentation, highlighting its potential to transform the lives of street vendors positively. He urged beneficiaries to seize this opportunity and utilize the financial support to enhance their businesses and overall well-being.

To ensure the scheme reaches all eligible beneficiaries, the Collector encouraged traders who might have missed the chance to apply at their respective village secretariats. By doing so, the government aims to leave no one behind and extend the benefits of the Jagananna Thodu scheme to every deserving vendor in Kadapa.

The success of this initiative can be attributed to the government's commitment to gender equality and the economic upliftment of vulnerable communities. By focusing on women entrepreneurs and street vendors, the scheme aligns with the larger vision of promoting financial inclusion and reducing economic disparities.

As the 7th phase of the Jagananna Thodu scheme unfolds in Kadapa, it promises to create a more equitable and supportive environment for women traders and street vendors. This financial boost will not only bolster their businesses but also strengthen the local economy, fostering a sustainable and thriving community. The government's proactive approach in implementing this scheme serves as a beacon of hope, paving the way for a brighter and more inclusive future for all stakeholders involved.