Jasmin B Gupta is Named Co-Founder and CEO of LXME

By: WE Staff | Friday, 3 June 2022

Jasmin B Gupta has been appointed as co-founder and CEO of financial platform LXME. Gupta will lead the effort to establish India's first women-only neo-bank. “Gupta is an experienced leader with a proven track record of delivering operational excellence in digital banking. Given her rich experience and her personal passion towards financial inclusion and financial literacy for women, I am confident that she will navigate LXME to a high growth journey as we plan to be India’s first digital bank for women. In the next one year, LXME will add more women power for leadership roles,” Priti Rathi Gupta, founder, LXME, states on the appointment.

Jasmin Gupta has extensive experience in consumer banking, digital banking, and strategic fintech alliances, spanning more than two decades. She worked for Equitas Small Finance Bank as their national head, neobank, fintech accelerator, and partnerships and digital business before joining LXME. She has previously worked for firms including Kotak Mahindra Bank and HDFC Bank.

“LXME has been a pioneer in directing women on the path of financial independence. Given my inclination towards all things digital and women empowerment as core focus, joining LXME comes as an ideal match. At LXME, we are building a community based neo-bank for women, where they can learn, earn, save, spend and invest. Today more than 68% women do not operate bank accounts, 88% do not have credit access, 60% have no insurance and 91% do not have access to any financial platform. We want to change this story through LXME,” Jasmin B Gupta, co-founder and CEO, LXME added on her new role.