IKEA India Appoints Jessamine Avila as CMO

By: Women Entrepreneurs Review Team | Thursday, 9 July 2026

Swedish home goods company IKEA has named Jessamine Avila as its new Chief Marketing Officer (CMO) for India, bolstering its leadership team as it ramps up the growth of its Omni channel retail operations in one of its strongest markets. The appointment comes as IKEA expands its footprints, both offline and online, and invests in marketing campaigns that resonate with the Indian consumer.

As part of the P&L function of growth and marketing, Jessamine will be heading the marketing strategy for IKEA India. She will be responsible for brand development, customer engagement and integrated marketing programs that will help put IKEA in the Indian market. She will also be responsible for building a cohesive brand experience – both online and offline – as the retailer continues to grow its retailing footprint nation-wide.

Jessamine has over two decades of experience in marketing, branding and customer engagement, spanning 12 years with IKEA at various international leadership roles. While with the company she had senior marketing positions in Australia before moving to IKEA's global marketing team in Malmö, Sweden, where she was responsible for brand transformation projects designed to enhance brand loyalty, brand perception and long-term business growth.

This experience is likely to aid IKEA India's ability to better resonate with Indian consumers and retain its international brand identity. In India, her role will be to build strategies to meet customers, and to ensure that the brand is communicated through physical stores, online, via mobile apps and other touch points.

Key Highlights:

• Jessamine Avila Appointed as IKEA India CMO
• 20+ Years of Global Marketing Experience
• To Lead Brand Growth and Omni channel Expansion

The move underscores IKEA India's ongoing efforts to build its leadership team to expand its Omni channel approach. The retailer has made a strong presence on the Indian market with large format stores, city stores, online shopping platforms, planning studios and digital services, providing a customer with greater convenience and accessibility.

Localized marketing approach by IKEA has been used more and more in India by blending the global brand values and with campaigns that reflect the Indian lifestyles, culture and home furnishing needs. The firm has also focused on creating in-store experiences, digital-first campaigns, and customer engagement programs to build closer ties with customers in various areas.

Speaking about her new role, Jessamine Avila said, “I look forward to collaborating closely with the IKEA India team and the creative agency partners to deliver impactful communications that will resonate with the Indian consumers.” She also highlighted her dedication to developing marketing strategies that resonate with the lives of Indian people and fortify the link between the brand and the community.

The leadership role is being created as IKEA is seeking long term growth in the Indian market, which is one of the global retailer's strategic markets. The company has been growing its Omni channel retail system to give customers the choice of multiple channels to shop through, an integrated shopping experience that is more physical and digital.

Jessamine will head the marketing arm while IKEA India has plans to further build its brand presence, customer engagement and play a role in its next phase of growth. With her expertise in global brand strategy and customer-centric marketing, she is expected to greatly contribute to strengthening the brand's relationship with Indian consumers and foster sustainable business growth in India.