Hyundai Motors engages Two Additional Female Cricketers as Brand Ambassadors

By: WE Staff | Tuesday, 14 February 2023

Yastika Bhatia and Renuka Singh Thakur have been added to the roster of brand ambassadors for Hyundai Motor India Ltd. Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues will be joined by Bhatia and Thakur.

The organisation claimed that it recognises these ladies as up-and-coming athletes and that they will be a driving force behind the 2023 women's cricket schedule. For this, it has revealed the details of its upcoming "The Drive Within" ad featuring the five female cricket players. Although the company hasn't yet started an advertising campaign for it, it claims that when it delves further to comprehend the tenacity and grit of these trailblazing players, it shares synergy with the company's key fundamentals.

It honours well-known female cricket players and is a tribute to their long hours of practise and adversity. The five distinct tales will highlight their inspiration and provide a platform for inspiring the nation's up-and-coming athletes to win more awards for India.

"The company affiliates with our country's sporting spirit with a strong resolve to encourage the rising talent in the country," said Tarun Garg, the company's chief operating officer. Conviction and tenacity provide athletes all over the world the drive they need to put in years of gruelling training to become the top competitors on a worldwide scale. We at our company are motivated by the same spirit, and we want to give our consumers the greatest experience possible with our top-notch goods and cutting-edge mobility solutions.

The campaign, which debuted in 2022, was an attempt to highlight the competitive spirit of Indian women cricketers and spotlight their real-life stories in order to promote sportsmanship throughout the nation.

Being their brand ambassador is a source of great pride and honour, according to Yastika Bhatia. I'm excited to become a member of the family and follow their development.

According to a Mint report from last week, companies are lining up to get India's female cricket players to endorse their goods. This trend is being driven by India's convincing victory over England in the inaugural ICC Women's U19 World Cup final and the impending Women's Premier League (WPL).