Haagen-Dazs Announces Winners for The Rose Project: Celebrating Trailblazing Women

By: WE Staff | Wednesday, 6 March 2024

As part of the brand’s wider International Women’s Day commitments in 2024, Haagen-Dazs has pledged support to grassroots women’s charities in India and other countries.

Free scoops of Vanilla (co-founder Rose Mattus’ favorite flavor) will be given out across all Haagen-Dazs Shops in India on International Women’s Day itself and select countries across Europe, Asia, Latin America, and South Africa as part of The Rose Project global celebration

In time for International Women’s Day this Friday, Haagen-Dazs is delighted to reveal the five extraordinary winners of The Rose Project Class of 2023, a global initiative that invited nominations from around the world to recognize unsung trailblazing women, in honor of the brand’s unsung female Co-founder Rose Mattus.

The Class of 2023 winners include Eunice Maia from Portugal, Jennifer Seifert and Karol Ivanna Aceves Flores from Mexico, Sarah Kandolo from South Africa, and Yarett Piñeiro from Puerto Rico. From over 2,500 applications from over 20 countries with an initial shortlist of 50 including 3 Indians, the winners were chosen for their pioneering efforts and societal contributions by a stellar all-female judging panel from across the globe. Each will receive an equal share of the USD 100,000 bursary grant to help them continue their exceptional work or give to a cause they are passionate about.

As part of Haagen-Dazs’ global commitment to empower and support women at all levels, this year the brand is pledging to support women-centric charities across Asia and Europe, via bespoke Rose Project product bundles to be launched ahead of International Women’s Day. In India, a portion of Haagen-Dazs Shops proceeds from March will be donated to support the Navjeevan initiative to help empower distressed women via BAIF Livelihoods.

On Friday 8th March 2024, Haagen-Dazs will yet again offer a global free scoop giveaway as well as special promotions for its ‘Founder’s Favourite’ Vanilla ice cream in celebration of Rose Mattus and her beloved original flavor to consumers to mark International Women’s Day across Shops in Europe, Asia, Latin America, and South Africa. In India, free Vanilla scoops will be given in all Haagen-Dazs Shops nationally across Mumbai, Delhi NCR, Bangalore, Chennai, and Kolkata.

As part of the celebration, a limited-edition International Women’s Day batch of 1960 Haagen-Dazs ‘Founder’s Favourite’ take-home ice cream pints has also been created to honor Rose Mattus. These commemorative pints will be available in all Haagen-Dazs Shops in India throughout March to mark Women’s History Month.

Haagen-Dazs is delighted to announce that The Rose Project will be live for a second year to recognize pioneering women for the Class of 2024. Nominations are now open and can be submitted via id.haagen-dazs.global/ until 31st July 2024 for yourself or any other unsung woman who deserves recognition for their trailblazing efforts, achievements, and societal contributions for a chance to win a USD 20,000 funding grant.

Aurelie Lory, Global Managing Director of Haagen-Dazs Shops and member of The Rose Project judging panel said: ‘’As a brand proudly co-founded by a woman, Haagen-Dazs is committed to honor this legacy to support and empower women at all levels. The Haagen-Dazs Rose Project is the perfect platform for this. This year, across International Women’s Day, not only will we be announcing our first five trailblazing Rose Project winners, but extending our support to grassroots charities and celebrating everyday heroes with our Vanilla scoops giveaways in Shops. We hope this year’s incredible winners inspire other talented and unsung women to share their own story or put others forward in this year’s nominations.”