FIKAA Appoints Naina as Brand Ambassador in Finance

By: WE Staff | Friday, 3 November 2023

FIKAA announced the appointment of Naina, India's First Virtual Superstar, as its brand ambassador in a celebrated event attended by over 50 influential women from the finance, lifestyle, fashion, and entertainment industries. The initiative marks a pioneering moment, establishing an AI Superstar as the face of a financial brand, embracing the evolution of technology in finance.

At the heart of FIKAA's ethos is the empowerment of women in the domain of investment management and financial planning. Co-founders Harsh Choksey and Rinku Suchanti accentuated the importance of financial awareness for women, underscoring the role of informed decision-making in fostering personal and financial independence.

Naina, the AI Superstar, championed the cause of women's financial empowerment. Her unique blend of the virtual and real-world aligns with the advocacy for women's financial stability. She emphasised the significance of empowering women financially through the partnership with FIKAA, a platform designed to assist in attaining both short-term and long-term financial goals.

The FIKAA mobile app, accessible on Android and iOS devices, simplifies the investment learning curve and mutual fund selection process. Through cutting-edge AI-powered tools, FIKAA offers a user-friendly investment experience exclusively for women, aiming to bridge the gender gap in the financial landscape.

The app provides an array of learning resources encompassing personal finance and comprehensive financial terminology. This educational facet is particularly beneficial for women, fostering confidence before diving into investment opportunities. FIKAA's proprietary AI-enabled algorithms serve to guide and minimize risks in mutual fund selection, ultimately enhancing investment confidence among its users.

Furthermore, the FIKAA platform is not limited to individual learning. It offers a networking dimension for registered women, encouraging knowledge-sharing, and collaborative advice on effective investment strategies, intending to cultivate a community focused on achieving financial freedom.

The collaborative nature of the platform positions it as a robust tool for female financial empowerment.