FICCI FLO Indore Celebrates Decade of Work with 'FLO Spotlight'

By: WE Staff | Friday, 18 October 2024

FICCI FLO Indore had celebrated ten years of its positioning as women as change-makers at the Sheraton Grand Palace on Thursday through an exclusive fashion show, "FLO Spotlight". Under the chairmanship of ArVibha Jain Sethi this year's theme, "GROW with FLO" unfolded in fashionable ways all creativity, craftsmanship and cultural heritage through its members.

The fashion show offered excellent opportunities for FLO members to come and showcase diverse talents in the community. As many as 60 members were able to walk the ramp with calmness on their faces, exuding elegance and poise as models would do. Their outfits have been augmented with exquisite jewelry designed by Punjabi Saraf, a renowned FLO member. The jewel-styled collection was termed 'Jewels of Malwa' and truly drew inspiration from the beauty of palaces and rich royal heritage of the region, and indeed all those present in the auditorium were glued to their seats with wonder by its intricate craftsmanship and delicate designs.

Ajay and Sumit Anand from Punjabi Saraf said, "The Jewels of Malwa collection is culmination of months of hard work, research, and unmatched craftsmanship. We are thrilled to present this collection on the FICCI FLO platform." Sixteen designers from the FLO community presented unique and creative designs that blended personal aesthetics with cultural inspirations during the show. Five other makeup artists from FLO, Indore, also stepped in to complete the function with some expertise.

The fashion show had five rounds, each representing a presentation of its own. FLO Indore, further, like everything, did not forget to place an important point- that of the traditional crafts, and one round exclusively featured creations handloomed by locals in Madhya Pradesh weavers.

FLO Indore is based on the belief that every woman has a right to perform and shine with her talent. And the FLO Spotlight is a glorious testament to that belief," said an excited ArVibha Jain Sethi. The celebration was in tribute to a decade of progress and commits FLO Indore once again to the subject of women's empowerment through creativity and collaboration.