Femtech Shaping Up as Women's Wellness Buddy

By: WE Team | Saturday, 12 December 2020

Although women claim to be on par with men, their health needs are totally different and demand personalized consultation and treatments. Thus, Femtech comes as an ideal solution to deal with chronic health conditions. It is been noted that about 29 percent of working women tend to spend more per capita on healthcare as compared to their male counterparts who fall in the same age group. Therefore, many startups are tapping in to take up the opportunities of the expanding women’s healthcare sector.

These curated programs and personalized plans are designed by the startups to aid the women are said to solve the chronic conditions that affect about 68 percent of all the women. However, chronic conditions are required to discipline management and continued monitoring. Especially polycystic ovary syndrome is the most common issue found in women today. And the vital reason for the rise of PCOD syndrome would lead to an increase in the risk of some types of cancer. The lifestyle disorder is often treated with birth control pills leaving the women to deal with the other side effects arising from their continued usage.

Recently, there is a rise in the application that helps in tracking women health such a menstruation tracker, ovulation, and pregnancy tracker and more. According to research, out of the total population, women make about 51 percent and around 80 percent of healthcare decision for the family is taken by women out of which nearly 75 percent are more likely to as compared to men to use digital health solutions. 

Nevertheless, this digital healthcare has certainly emerged as a boon. A few years ago, to confirm their fertility women has to visit the doctors on the second day of their menstrual cycle but now it could be done just by using a smartphone. This prevalence of tracking one's health through an application aids in extracting the health data brings numerous opportunities to create data-driven treatments that could be used to enhance the lives of various women.

These start-ups have come as an ideal solution for many women as they tend to shy away from consulting gynecologists for their personal health issues however, with the advent of these organizations the consultation has been simplified and other procedures easier. These Femtech applications provide solutions for various women’s health issues, such as reproductive and maternity health, and other general health issues that include mental health, communicable disease, and chronic diseases. These being the basic health issues of Indian women, the primary concern includes affordable consultation, family planning, and fertility check, maternity and child care, other mental and chronic diseases. 

The Femtech aid is providing a cost-effective consultation for women and also these consultation sessions could be carried out right from their place, this indeed avoids unnecessary travel and is also a boon for some women who may be embarrassed to discuss their health issues in person. Most Femtech applications, therefore, revolve around key women’s health issues, such as reproductive and maternal health, general health, and wellness, which includes chronic diseases, mental health, and communicable diseases.