Emerson Appoints Zenab Abbas as MEA Marketing Director

By: Women Entrepreneurs Review Team | Thursday, 28 May 2026

Global technology and engineering company Emerson has appointed Zenab Abbas as Marketing Director for Middle East & Africa (MEA). Abbas shared the update in a LinkedIn post and is excited to embark on a new chapter with the company.

"Excited to share that I've recently joined Emerson as Marketing Director for the Middle East & Africa. This one feels personal", she said in her LinkedIn post.

She will be added to the team to manage the marketing and brand strategy activities in the region, with a focus on business development. Before joining Emerson, Abbas had over a decade of B2B marketing, strategic communications and regional brand management experience.

Zenab has 12 years of senior experience in the Middle East, Africa, Europe and Asia Pacific leading B2B Marketing, in complex and technology-driven markets, including critical infrastructure, cloud and AI.

Key Highlights:

• Zenab Abbas joins Emerson as Marketing Director for MEA with 12 years of global B2B marketing experience
• She specializes in go-to-market strategy, demand generation, and regional brand management
• Abbas will support Emerson’s MEA growth through customer-focused and digital-led marketing strategies

She has a deep expertise in developing go-to-market strategies, demand generation frameworks and customer engagement programs that are scalable and translate complex portfolios into clear and outcome-driven value propositions.

Zenab has led the regional marketing initiatives recently, both direct sales and through extended value chain—strategic alliances, distributors, resellers and consultants.

Her appointment comes as companies are increasingly focussing on the region to grow their business, digital transformation and marketing to customers.

Zenab has proven experience and understanding of crossregional business which will benefit Emerson's brand and market presence in the MEA region.

Over the years Zenab has gained a reputation of integrating marketing activities with the overall business objectives to improve customer engagement, and deliver tangible business outcomes. She has vast experience in stakeholder management, strategic partnerships and digital-led communication campaigns in all markets, as well as integrated marketing campaigns.

As consumer needs continue to evolve and technology and other factors drive business, regional and global marketing skills and knowledge is gaining in importance to leaders. Zenab's experience leading multi-market operations and complicated B2B portfolios is a perfect fit for Emerson's growth in the region.

Her leadership will also oversee more integrated and aligned sales, channel partners/marketing activities and drive more customer centric growth plans across key markets in the Middle East and Africa.