- Emcure Pharmaceuticals ventures into the market of daily supplements with its Arth range targeting women's health
- The Arth range blends Indian herbs such as Brahmi with contemporary science to target major health issues
- Vidya Balan as the brand ambassador of Arth supplements
Emcure Pharmaceuticals, the Indian pharmaceutical player in women's health, ventured into the daily supplements segment with its Arth brand. The Arth supplements combine Indian traditional herbs such as Brahmi with contemporary scientific formulations to counter major health issues.
Emcure has signed on actress Vidya Balan as brand ambassador for its Arth portfolio. Under the association, she will actively engage with women's health awareness, take people along on key topics like intimate care and sleep issues, and encourage women to prioritize taking care of themselves first.
As part of the collaboration, she will feature three flagship products from the Arth range Intimate Care, to soothe itching and dryness in sensitive parts; Sleep Support Gummies, to cause sleep and quality sleep; and Brain Fog Aid, to enhance focus and mental capacity.
While working with Emcure, Vidya Balan stated, "I am thrilled to be associated with Emcure's Arth series—a brand that understands and cares for women's overall well-being. Women are the backbone of families and society but are neglected when it comes to their health. I welcome Emcure's dedication to women's unique health requirements and empowering them to take charge of their health.". True empowerment starts with health, and through this alliance, I intend to empower and encourage women to put their health first through educated decisions."
Namita Thapar, Whole-Time Director at Emcure Pharmaceuticals, had this to say about the collaboration "We are very excited to work with Vidya, who is fearless, unapologetic, and stands for the spirit of our brand. She is a passionate defender of women's health and won't shy away from voicing her opinion. We are thrilled to collaborate with her and do something about, and challenge the stigma surrounding issues of women's health that people tend to hide behind."
First targeting menopausal care, Arth is looking to expand its product portfolio to provide more wellness solutions for women. Emcure seeks to offer affordable, quality products that help enhance women's well-being.
