Dilpreeta Vasudeva Appointed as the Head of Marketing, Business Messaging for Meta

By: WE Staff | Monday, 11 July 2022

Tech conglomerate Meta has roped in Dilpreeta Vasudeva as the marketing lead for business messaging (WhatsApp, Instagram and Messenger).

Dilpreeta has previously worked with senior leadership teams of multinational companies and Indian conglomerates. She has amassed collective experience that spans across seven categories and functional disciplines of marketing.

Dilpreeta is an early proponent of digital transformation and has built digital-first businesses & reimagined traditional ones. She has developed sustainable growth engines via 40+ launches of brands, products & services. She has also established high performing marketing & digital teams for four different industries.

Before coming onboard Meta, Dilpreeta was the founder of CMO Access, a CMO-as-a-service provider. She has earlier served as the head of marketing transformation, financial services at Bharti Enterprises. Before her stint with Bharti Enterprises, she was associated with Reliance Industries as head of marketing-Jio Studios. Dilpreetahas also worked with Tata Play, Microsoft Corporation, Times Internet, Tech Mahindra and Radisson.

Dilpreeta holds a masters in strategy and marketing from the Indian School of Business (ISB), Hyderabad.