Claudine Collins Named Chief Client Officer for Mail Metro Media

By: WE Staff | Tuesday, 17 March 2026

• Mail Metro Media has appointed Claudine Collins as a Chief Client Officer
• This is a move by the company aimed at building up its commercial leadership team
• Claudine is a non-executive director of The Mission Group plc

Mail Metro Media has appointed Claudine Collins as their new Chief Client Officer, reinforcing their commitment to foster strong commercial strategic leadership.

Claudine is a Non-Executive Director of The Mission Group plc. Prior to that role, she served as Chief Client Officer of EssenceMediacom UK (WPP). Claudine has built a strong reputation managing key brands, developing media strategies during rapid digital transformation and providing excellent client service.

She will be reporting to Dom Williams, Chief Revenue Officer at Mail Metro Media, and her responsibilities will include building on existing client relationships, improving and expanding the company's digital capabilities, driving innovation with data-driven solutions, creating new products and developing business solutions in collaboration with clients.

Dom commented, “I'm thrilled to have Claudine join the revenue team, we have been in the same industry for some time and I have always been impressed by her leadership and the way she develops client relationships, as well as her extensive commercial knowledge. Most importantly, I admire her enthusiasm for the industry, and how it is evolving.”

On Tuesday, Vere Harmsworth, Chief Commercial Officer for dmg media stated, “We’re thrilled to have Claudine join us as she’s an incredibly respected figure in the industry, and brings with her tremendous experience, which will ultimately be of great value to us. We believe this is a very exciting time for our business and hope to achieve amazing things with the continued direction from Dom, along with Claudine’s experience.”

Claudine spoke about her new role in saying, “I’m very excited to be joining Mail Metro Media at such a crucial time in its development. I have spent most of my career focusing on developing strong client relationships, and I can’t wait to put that dedication into this incredibly talented group of people to come up with innovative solutions to continue growing their businesses.”

She not only has a great reputation within advertising, but is also one of Lord Sugar’s interviewers on BBC One's-hit BBC show ‘The Apprentice’.

Additionally, Claudine is a member of WACL, which is an organisation for senior female advertisers, and Claudine sits on the corporate Board of Trustees for Cancer Research UK. Her appointment coincides with Mail Metro Media receiving ready for its upcoming Upfront & Centre event scheduled to occur in Manchester, where it will be exhibiting...