Beauty and wellness company Bodycraft has closed a new round of funding led by Singularity AMC worth Rs 120 crore (about $12.6 million), which is an important milestone for the company in its nearly 30-year history. The investment, which is the first significant capital injection in over a decade, is projected to help Bodycraft expand its operations throughout India and bolster its technology, clinical, and customer experience.
Started in 1997 by the entrepreneur Manjul Gupta, Bodycraft has expanded from being a single beauty salon into one of the top integrated beauty, wellness and clinical aesthetics brands in India. The company now has 67 outlets (33 clinics and 34 salons) in over 10 cities in India. The new investment will allow the operator to further expand its presence by opening 30 new stores, strengthening its presence in existing and new markets.
The fresh investment will also be used for the development of advanced clinical technologies and equipment, which will further contribute to Bodycraft's expansion of medical aesthetic treatments and services. The company will also enhance its management team and operational expertise, and add artificial intelligence (AI) solutions that will boost efficiency and provide a more personalized customer experience.
Key Highlights:
- Bodycraft raises Rs 120 crore in a funding round led by Singularity AMC.
- Funds will support expansion, AI adoption, and advanced clinical technology across India.
- The company plans to open 30 new outlets to strengthen its presence in the growing beauty and wellness market.
Bodycraft operates under a hybrid business model of both company-owned outlets and company-operated (COCO) as well as franchise-owned and franchise-operated (FOFO). This has enabled the company to scale its network effectively without compromising on service quality.
The company is currently headed by Dr. Mikki Singh under the Clinical aesthetics division and Sahil Gupta as the CEO of the company. Bodycraft has since grown to provide more than just beautician services, such as dermatology, cosmetics services, laser treatments, skin care, and hair replacement services, allowing for it to be viewed as a complete beauty and wellness center.
The funding is timely as India's clinical aesthetics industry has been rapidly expanding. The domestic clinical aesthetics market is expected to grow from about $2 billion in 2024 to more than $7 billion by 2033, the company said. The various factors such as the rising awareness among consumers, surge in disposable income, acceptance of aesthetic procedures, and the developments in the skin care technology are boosting the demand in the urban and semi-urban markets.
Bodycraft sees the potential in this growing opportunity and is looking to build its presence further and benefit from technology to enhance customer engagement. The company's emphasis on AI-driven operational efficiencies will likely facilitate appointment scheduling, customer relationship management, and tailored treatment suggestions, thereby boosting the process of the omnichannel experience.The company's concentration on AI-powered operational efficiencies will likely help streamline the appointment process, customer relationship management, and personalised treatment recommendations, contributing to an .
The latest investment further reflects the rising investor confidence in the organized beauty and wellness industry in India. In the era of consumers demanding professional skincare, wellness and aesthetic services, brands with built-in services are being eyed by many investors in the growth and early growth stages.
More significantly, this is the first significant fundraising from Bodycraft since it raised Rs 18 crore in 2017 at a pre-money valuation of Rs 55 crore. The significant jump in funding also indicates that the company has grown significantly in the last few years and hopes to emerge as one of the top national brands in India's booming clinical wellness and beauty market.
An ambitious roadmap for expansion, fresh capital and a new emphasis on technology-fueled services are making Bodycraft well-positioned to service increasing demand for high-end beauty and medical aesthetic products and services while consolidating its market share in one of the world's most rapidly expanding wellness markets.
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