L'Oréal India has strengthened its corporate reputation and strategic communication in one of its important global markets by appointing Aditi Krishnan as its new Head of External Communications. As part of her new assignment, Krishnan will be leading the company's external communications function, building a loyal base of stakeholders, improving L'Oréal India's brand visibility and creating the company's narrative.
She will meet the challenges of devising and implementing communication strategies that are aligned to the business goals of L'Oréal India and its future vision under the leadership of Anasuya Ray, Chief Corporate Officer of L'Oréal India.
Aditi is on the L'Oréal India team as a Senior Manager – Communications, from AB InBev India. In her time there, she was significantly involved with developing the company's communication structure and reinforcing the storytelling of the brand. Her area of expertise was creating compelling stories, getting companies noticed and helping them with their business strategies using effective communication.
Having a wealth of experience in the corporate communication field, Aditi has now become a communications professional with a strong background in media relations, crisis communication, reputation management, strategic stakeholder engagement and impactful storytelling. She has played an important role in her career for being able to communicate in difficult situations and establish positive relationships with stakeholders.
She has served in a variety of industries over the years such as fast moving consumer goods (FMCG), real estate, the automotive and financial services sectors. Through this multi-sector experience, she has gained a broad understanding of corporate communications and is able to create communication strategies that are specific to each scenario and its communication needs, in order to ensure the development of a company and the preservation and strengthening of its image.
Key Highlights:
- Aditi Krishnan joins L'Oréal India as Head of External Communications
- Brings expertise in corporate communications and brand storytelling
- Will lead stakeholder engagement and strengthen corporate reputation
Her appointment is timely as organizations are increasingly focusing on transparent communication and building relationships with stakeholders. Consumer expectations are ever-changing and digital channels are changing the way brands reach consumers, making it increasingly important for corporate communications leaders to contribute to the development of trust and the credibility and reputation of the organization.
Aditi is expected to spearhead initiatives to enhance the company's external communications strategy, as well as contribute to the overall corporate and sustainability efforts of L'Oréal India. She will closely collaborate with leadership teams to assure a consistent message to key audiences such as media, industry partners, government stakeholders and consumers.
L'Oréal India has always been conscious of innovation, sustainability and inclusive growth and strategic communications has been an integral part of its business strategy. Under Aditi's leadership in reputation management and corporate storytelling, the company has the potential to improve its efforts in communicating with the public and further solidifying its reputation as a top beauty and personal care brand in the country.
A second highlight of Aditi's appointment is that the position of corporate communications is gaining more status for women in today's fast-changing business landscape. In a world where organizations increasingly focus on genuine storytelling and trust, savvy communications professionals such as Krishnan will be pivotal to influencing the corporate image and fostering meaningful connections.
Her move to L'Oréal India further shows the confidence the company has in her capabilities to drive the external communications function in a crucial period of growth and transformation.
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