Banisha Singh Anand becomes Logi5's Business Director of Dubai

By: WE Staff | Tuesday, 14 January 2025

• Banisha Singh Anand joins Logi5 as Business Director
• She will be taking care of Middle East & India

Taking a significant step, Banisha Singh Anand has recently joined Logi5 for the Business Director position in Middle East & India. She will be base out of Dubai after joining to continue for this particular role.

The firm was founded in the year 2024, catering in the Advertising Services industry, having specialities in Location Based Advertising Across Connected Screens. It works with an aim to provide “precision-targeted, location-based, and predictive advertising solutions.” In addition, Banisha will be leading the sales of the firm after her joining, specifically in Middle East and India. She will be helping brands to connect smarter while driving meaningful results via location intelligence.

Moreover, Banisha brings more 14 years of experience, being a result-oriented sales and partnerships leader. She is well versed in scaling revenue and forging high-impact strategic partnerships with fields of digital, AdTech, and eCommerce. Furthermore, she was working with Dentsu, OMG & IPG as Agency Lead, India.

“Grateful, Blessed and Excited to begin a new chapter! After an incredible 2+ years at LinkedIn, where I had the privilege to collaborate with brilliant minds and drive impactful initiatives for media agencies, it's time for a new journey. I'm thrilled to join Logi5 as Business Director - Middle East and India. Logi5 is built on a visionary idea: to leverage location intelligence and deliver smarter, data-driven solutions that transform how brands engage with their audiences and drive meaningful commerce opportunities,” she wrote on her linkedin.

She added, “A big thank you to Gulrez Alam for his trust and inspiring vision - it's both a privilege and an honor to contribute to this exciting journey and pushing the boundaries of innovation in advertising.”

Her role will bring new challenges and milestones to the company and her professional experience.