Archana Balaraman Takes Charge as Organic India Business Head

By: Women Entrepreneurs Review Team | Monday, 26 October 2026

Tata Consumer Products has appointed Archana Balaraman as Senior Vice President and Business Head – Organic India. Having more than 17 years of work experience behind her back, Archana is an expert in the areas of brand management, marketing strategies, category management, innovation in products, and business growth in the area of consumer business.

Prior to this, Archana had worked in Britannia Industries Limited for more than 14 years during which time she held various leadership positions in marketing and categories. As Senior Vice President and Business Head – Organic India, her career experience includes a wide range of FMCG domain knowledge and skills of product innovation as well as portfolio management. Her past exposure includes both conventional consumer brands and innovation-driven product categories.

Key Highlights:

• Tata Consumer Products appoints Archana Balaraman as Senior Vice President and Organic India Head
• She brings over 17 years of FMCG experience across marketing, brand management and innovation
• Archana’s career spans Britannia Industries, Wipro Consumer Care and Lighting, and Johnson & Johnson

Her career at the company has given her immense experience in areas such as building brands, category development, and consumer trends. She has acquired experience in creating strategies that are consumer focused and have helped improve the performance of businesses through innovation and marketing.

Throughout her stint at Britannia, Archana held different marketing roles along leadership positions which provided her with varied experience in consumer brand management. For about two years, she was working as General Manager-Marketing before joining Tata Consumer Products where she occupied herself with marketing roles at the food company. Her job roles were largely based upon her knowledge of brand building, marketing strategy, and consumer-based initiatives.

Before that, she worked for about two and a half years as Category Manager-Cookies, Health & Glucose where she was responsible for marketing initiatives of these categories. in addition, she also acted as a Category Manager – Premium Cookies for about one and a half years, and four years as a Group Product Manager of Premium Creams & Crackers. Prior to her current roles, she had been acting as a Product Manager-Good Day for over two and a half years and thus gained experience in brand product and marketing management.

At Wipro Consumer Care & Lighting, Archana also held the position of Brand Manager in for about a year, enhancing her skills in consumer branding and marketing. Previously, she worked for almost two years at Johnson & Johnson, during which she held the positions of Management Trainee and Customer Marketing Manager. These early professional experience gave her exposure to brand building, consumer marketing, and consumer engagements that helped her to grow in her future and professional career.

Archana started her professional career after obtaining her Post Graduate Diploma in Management from the Indian Institute of Management (IIM) Calcutta. Career trajectory from Johnson & Johnson, Wipro Consumer Care and Lighting, Britannia Industries to Tata Consumer Products showcases consistent progress in marketing, brand management, category leadership, and business development for consumers.