Ambalika Sen Takes Charge as VIRTUE Asia's India Managing Director

By: Women Entrepreneurs Review Team | Tuesday, 3 November 2026

VIRTUE Asia has appointed Ambalika Sen as its Managing Director for India. The new role will see Ambalika overseeing the organization’s activities in India amid the current period wherein brands are reconsidering how they connect to their consumers via diverse mediums.

Ambalika boasts of over 16 years of experience in advertising, brand communications, client relations, and agency management. She has worked on various brands across food, fashion, lifestyle, FMCG, and media in the course of her professional experience. Talking about her new appointment as managing director, Ambalika reflected upon how her experience in the field of advertising had given her the impetus to look for possibilities outside traditional ways of building brands.

Key Highlights:

• Ambalika Sen joins VIRTUE Asia as Managing Director, India
• She brings over 16 years of experience across advertising and brand communications
• Ambalika will lead India operations and explore culture-led brand-building opportunities

“I’ve had some wonderful years in advertising, but I’ve increasingly wanted to push beyond its traditional boundaries and explore new ways of building brands,” Ambalika added. She had an inclination to learn something new about creating brands through culture and entertainment.

She further emphasized the increasing influence of the new generation of creators question conventional wisdom and set the terms of the discourse in creation of fresh avenues. She believes that VIRTUE as an entity would provide an opportunity for the convergence of brands, entertainment, and the emerging talent pool, producing a result that is not only culturally relevant but also commercially viable.

“I’m excited by a generation of creators who are challenging the mainstream, shaping culture and opening up new possibilities to connect with audiences. VIRTUE feels like the right place to explore that opportunity, bringing brands, entertainment and emerging talent together in ways that are both culturally meaningful and commercially valuable. I’m looking forward to building something ambitious with the team in India, and shaking things up a little along the way.”

Previously, she has been Co-founder of Colloquial as well as business leaders at Fundamental and Tilt Brand Solutions. Her initial career experiences include working at Taproot Dentsu and Contract Advertising. In addition to her experience as an agency manager, Sen is also involved in educating people in advertising as she teaches Business Management in Advertising course at Xavier's Institute of Communications, Bombay.

VIRTUE Asia is looking to enhance itself and develop further as an agency by building upon the success of its already existing Indian operations. With the rise of fragmented audiences and consumer behavior influenced by different cultural backgrounds, the company needs to improve its capabilities of helping brands form connections with their target audiences.

Lesley John, CEO of VIRTUE Asia commented that Ambalika is a seasoned leader who possesses entrepreneurial spirit and keen interest in creating an innovative venture. “Ambalika brings a brilliant mix of entrepreneurial energy, commercial instinct and a solid appetite to build a different kind of creative business,” Lesley commented.