Alia Bhatt becomes New Global Brand Ambassador of L'Oreal Paris

By: WE Staff | Friday, 6 September 2024

L'Oréal Paris which is the No.1 beauty brand in the world, has announced that Alia Bhatt has becomes the new global brand ambassador. The renowned and celebrates actress of Bollywood, Alia will be joining the diverse roster of spokespersons of the brand like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello and many.

French beauty brand’s campaign will star her, which is starting from this month. Alia is also a fabulous producer and entrepreneur, apart from just being an actor. In addition, One of Time Magazine also mentioned her as 100 Most Influential People of 2024, all because of her work in different languages and genres.

Delphine Viguier-Hovasse, the L’Oréal Paris Global President said, “At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth.”

Alia expressed her excitement, saying, “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”