AI Marketing Startup JustAI Raises $17 Mn in Series A Round

By: Women Entrepreneurs Review Team | Wednesday, 24 June 2026

AI marketing startup JustAI has raised over $17 million in a Series A funding round led by Base10 Partners, marking a significant step in the company’s push to scale its AI-native marketing automation platform for enterprise customers.

Existing backers Y Combinator and Peak XV Partners, as well as several strategic angel investors from top AI and SaaS firms, including operators from Anthropic, Chime, CTO of HubSpot, and founders of Eppo and Vapi, also participated in the round.

The new capital will mainly go towards growing the engineering and go-to-market teams, enhancing the agentic AI infrastructure, and rapidly scaling product offerings to e-commerce and B2B marketing applications. The company also intends to expand its talent pool in engineering and look at further Indian expansion, with enterprise AI marketing tools climbing, with a strong Indian presence.

JustAI was started by Neha Mittal and Jeff Hara as an AI-native marketing platform that empowers enterprises to automate personalization, experimentation and decision-making at scale. As opposed to the typical marketing automation platforms with rigid workflows, JustAI allows for several “AI agents” to be put together and manage strategy, creative generation, decisioning, and performance optimization across campaigns.

Key Highlights:

1. $17M raised in Series A led by Base10 with participation from Y Combinator and Peak XV
2. AI marketing platform growth using agentic AI to automate personalization and decision-making at scale
3. Expansion plans to scale teams, strengthen AI infrastructure, and grow into e-commerce, B2B, and India markets

At its heart there is a reinforcement-learning system that constantly assesses the interactions of users and anticipates the “next best action” or message for each customer segment. This method enables the platform to make marketing decisions dynamically in real time, rather than using a static campaign logic and instead optimizes based on data. The architecture allows marketing teams to save precious human resources and enhance campaign accuracy and results, according to the company.

According to JustAI, currently, the system drives over 600 AI-driven marketing decisions in customer deployments per month. The firm also reports having enabled its customers to earn more than $100 million in revenue in the last 12 months, demonstrating some initial success with enterprise customers. Some of its clients include top digital-first organizations like ClickUp, Better, and Coursera, who leverage its capabilities to enhance user acquisition, retention, and lifecycle engagement.

The founding team has experience in growth engineering, machine learning, and large-scale recommendation systems. Previously Neha Mittal worked on user engagement and monetisation strategies at Twitter and Pinterest in growth and retention roles. Jeff Hara, a co-founder, has deep knowledge of machine learning systems and personalization technologies, including recommendation-based platforms.

JustAI's last funding was a seed round in August 2024 for $1.7 million (round A), on which Peak XV Partners, Y Combinator, Lobster Capital and Cloud Capital also participated. This early investment enabled the company to build their first AI decisioning platform and take on some of the early enterprise customers.

In the future, JustAI will strive to combine the disjointed marketing workflows into a single AI-based decision layer. The company's long-term goal is to enable it to deploy a single intelligent system to handle targeting, messaging, experimentation and optimization in real time—replacing multiple disconnected marketing tools.

Using the new funding, JustAI is setting itself up in the fast evolving category of agentic AI platforms, where autonomous systems are now taking on more and more complex business workflows in marketing and customer engagement.