Women-Led Businesses' performance Comparable to Businesses led by Men in India

By: Rachita Sharma, Managing Editor | Monday, 27 March 2023

Women’s journey towards equality has been a long and winding road. From being at a major disadvantage owing to social & systemic challenges, to carving a strong niche in the different sector of life & work, women have come a long way. Although their progress has been substantial yet it has been uneven.

Today, more women have assumed leadership of huge and influential companies. Women leaders have also established success companies of their own across all industry sectors.

A recent ‘Creating 10X Women Founders in India’ study by TiE Delhi- NCR, Zinnov, Google, NetApp, and Indian Angel Network, women’s clears the general perception doubts women’s capabilities of running businesses. The performance of startups led by men and women is comparable on several metrics. Looking at the success rate, we see that as compared to 8 out of 1000 male founded startups reaching the late stage, the number for women founded firms is 7 out of 1000.

This success was also witnessed in the usage of DeepTech too. According to the survey 8 percent of women-founded startups are leveraging DeepTech, as compared to 11 percent of male-founded start-ups. Women led unicorns also create employment and revenue at a comparable rate as compared to those founded by their male counterparts.

Women’s success as entrepreneurs in India cannot be ignored any longer. The current edition of WE magazine brings to you some of the top women leaders from Mumbai.

The list introduces readers to Sanober Surani, Co-Founder & Marketing Head, Budding Influencers. Sanober pursued a BBA in HR from Pune University and completed a correspondence course in BA Organizational Psychology. She then moved to Mumbai to pursue her PG in digital marketing. Her strong organizational skills were honed during her time as the women's representative and cultural secretary in college.

Before Co-Founding Budding Influencers, Sanober worked in a digital agency where she started as an SEO intern and later transitioned to being a content writer. Her diverse experience in the industry, coupled with her marketing and organizational expertise, has made her an indispensable part of Budding Influencers' success.

Sanober is joined by Garrgi Sarkaar, Founder, RA Brand Consultant. She is a dynamic professional with experience in leading multidisciplinary teams successfully to carry out marketing campaigns for brands. She aims to deliver and achieve corporate goals through research, creativity, and strategic marketing plans. Garrgi as a founder believed in having a mentor in her life, today she has Prahlad Kakar the Ad Guru as her mentor who guides her and she seeks advice from her on several projects.

We also have Anvi Shah, founder & CEO, HYUGALIFE, India's largest health and wellness vertical e-Retailer platform. She holds an MBA from Cambridge Judge Business School and is dedicated to empowering the health and wellness industry in India through the provision of authentic products and educational content to consumers.

Last but not the least we have Vipa Jhaveri, CEO, Toposel Digital Marketing. Vipa has completed her graduation from Nasree Monjee College, Mumbai. She has been a digital and growth marketer for more than seven years, and Vipa has worked with renowned companies like Topcount, and Oziva, and is currently the CEO at Toposel Digital Marketing.

Read on and do let us know your thoughts.