Paradigm Shift: UAE's New Era of Inclusive Growth

By: Rachita Sharma, Managing Editor | Friday, 17 May 2024

Women make up nearly half the world’s population. However, women continue to be the minority in the workforce. Women have been given the raw end of the deal for years when it comes to joining the workforce. Challenges such as gender-roles, lack of education, dearth of opportunities have kept a large majority of women at home. And when they have ventured out in the workforce, they are met with broken systems that not only hamper their career growth but also pay them lesser than their male counterparts

It is indeed a broken cycle!

A sure shot way of making things better for women in the workforce is by bringing more women to take up leadership roles. Women in decision-making roles have proven to build more inclusive organizations.

It is imperative to make younger women believe that they can also have successful, long-lasting and fruitful careers. Highlighting existing women leaders and their journey towards professional success can play a key role in providing direction and motivation to aspiring women professionals.

With this mandate the current edition of Women Entrepreneurs Review brings to readers conversations with successful women marketing leaders from across the UAE.

In this magazine edition meet Dalila Matakova, Head of Marketing at BeWunder. She boasts of a diverse career path, commencing as a part-time Marketing Specialist in 2010 and culminating in her current leadership role. With educational achievements spanning multiple continents and industries, she brings a global perspective to her strategic vision. Dalila’s journey underscores resilience, a broad skill set, and a commitment to growth, essential qualities in navigating the dynamic marketing landscape.

We also introduce you to Liz James, the Global Head of Marketing at CPT Markets. She brings over fifteen years of experience in the industry. With expertise in both traditional and digital marketing, she fosters innovative strategies that align with the company’s goals. Liz is passionate about driving impactful campaigns and fostering collaboration within diverse teams.

Also read about the professional journey of Lailayan Almasri, CMO, Funding Pips. Lailayan is a dynamic marketing leader with a rich professional background spanning diverse sectors and global locales. From her formative years at Google in Berlin, where she specialized in search engine optimization, to her tenure at esteemed organizations like UNICEF Jordan and Consult & Connect, she has consistently showcased strategic prowess and innovation in marketing. Armed with a double major in German and English for Business and Communication, coupled with a Global MBA from the University of Bedfordshire, Lailayan is passionate about leveraging marketing as a vehicle for cross-cultural communication and audience engagement.

Read more about these women leaders who are testament to the rise of women leaders in the UAE.

Do let us know your thoughts.