Great CPOs Facilitate Business Growth Through Sound Product Enhancement

By: Rachita Sharma, Managing Editor | Friday, 24 May 2024

Great companies are built on great products which is why successful products are considered to be the beating heart of every successful business or brand. In today’s business landscape, building successful products is a tough task. However, a person that aligns business and customer need in a more personalized manner is an industry professional called CPO or Chief Product Officer who can guides every step of the product’s lifecycle.

A CPO is a C-level executive who is responsible for the strategy and execution of all product-related activities within an organization. Mostly the strategic product vision is all about understanding target markets and audiences, hence CPOs are the one who are responsible for evaluating market trends and the trendiest marketing strategies. And, these practices allow the CPOs to impart effective recommendations for product positioning and pricing.

As per researches just a decade ago, the product management space had a healthy ratio of men to women. But in the last few years, a sudden gap has emerged. Women make up only 35 percent in product management roles and are primarily in entry-level positions. Though a digital talent pool is widely supporting the product ecosystem’s unprecedented growth and India is currently witnessing n paradigm shift in the software product industry, still we need more to fill in the gaps. And these are the gaps which can be filled only by increasing the participation of women in this area.

Our endeavour at Women Entrepreneur Magazine has always been to highlight remarkable women leaders across geographies and industries. In keeping with our motto, the current issue of the Women Entrepreneur Magazine features a list of ‘Top 10 Women Chief Product Officers - 2024’.

In this magazine edition read about Divyani Singh, Co-founder and Chief Product Officer, Cognecto. Divyani has a B.Tech in Computer Science from the University of Petroleum and Energy Studies (UPES), Dehradun. Her career includes roles as a Solution Architect at NxtGen Datacenter and Cloud Technologies, mentoring at Niti Aayog’s Atal Innovation Mission and Mentor Together, and entrepreneurial ventures such as Health and Jiva, Enrich Technology, and Cognecto.

Another produt maverick to be featured in the current magazine edition is Deepika Tandon, the dynamic Chief Product Officer at Saarthi Pedagogy. With a rich expertise in educational sector and a passion for leveraging technology to enhance learning experiences, Deepika has played a pivotal role in shaping Saarthi’s mission to make quality education accessible to all. With a focus on creating a collaborative and technology-driven educational ecosystem, Deepika fosters an environment where every learner can thrive and reach their full potential.

Read more about these dynamic women leaders and their contribution to building superlative products.

Do let us know your thoughts.