An Effective Chief Sales Officers Must Be an Effective Relationship Builder

By: Rachita Sharma, Managing Editor | Monday, 18 December 2023

American sales whiz Jeffrey Gitomer has famously said, "Great salespeople are relationship builders who provide value and help their customers win."

Indeed! Sales, one of the most crucial functions for any organization essentially depends on one’s ability to build strong relationships. But it goes beyond forging relationships with customers. A sales leader also requires to build a strong relationship with the top management in their respective organizations.

The key sales role also known as the Chief Sales Officer (CSO) is often a highly capable marketing and sales executive who heads the sales department. All activities and strategies concerning generating sales for an organization are led by the CSO.

A CSO must lead every day sales activities, create sales strategies while developing and supervising all related activities. A CSO must also work closely in tandem with other top leaders to determine the requisite direction for the company’s growth trajectory,

Needless to say, the CSO is a critical cog in the organizational wheel. The current edition of Women Entrepreneur India celebrates these strategic sales leaders who are experts in their fields. Meet women sales mavericks who are driving the sales strategies and initiatives in their respective organizations.

In this edition meet Nauka Saxena, Head of Sales and Account Management – Emerging Markets, Perfios. Backed by 18+ years of experience in sales and key account management, Nauka Saxena is relentlessly working toward helping Perfios, India’s largest B2B Saas Fintech, reach greater heights. She began her career journey as a Tele Sales Executive and later worked in reputable banks such as Standard Chartered, ABN Amro Bank, Axis Bank and Dhanlaxmi Bank.

We also introduce you to Shailaja Singh, Chief Marketing & Sales Officer, Ruchira. Shailaja possesses a rich professional history spanning thirty-three years across the hospitality, retail, and real estate sectors. Her expertise involves overseeing and managing diverse divisions within these industries, encompassing Marketing, Sales, and Customer Relations.

Also get acquainted to Kanika Suri, Director- Sales & Marketing, Tossido. Kanika approaches competition uniquely, fostering collaboration with industry peers as partners, sharing insights, and supporting one another. She prioritizes skill development and ensures distinctive product experiences, and embraces technology for operational enhancement and a superior customer journey.

These women leaders from the world of sales are not only driving organizational success but are also making the sales landscape more inclusive and diverse.

Do let us know your thoughts.