Amazon to Myntra: 9 Big Festive Sales You Can't Miss in 2026

By: Ayushi Dutta, Senior Correspondent

4. AJIO All Star Sale 2026

Sale: October 6–18, 2026 Best for: Fashion, ethnicwear, footwear, beauty, accessories and lifestyle

AJIO's All Star Sale is one of the major fashion-led festive shopping events, covering clothing, footwear, accessories, beauty, and lifestyle products.

The sale features discounts reaching 50–90% on selected products and brands, with shoppers able to browse both everyday fashion and festive styles.

Top 5 AJIO deals to check

1. AJIO exclusive brands – up to 90% off The platform's exclusive-brand promotions are among the biggest discount opportunities during the festive period.

2. Nike footwear – selected styles around 50% off AJIO's live listings include selected Nike footwear at significant discounts, although the final price varies by style and size.

3. Shein footwear and casualwear Selected Shein products are appearing at substantially reduced prices, including footwear and casual styles.

4. Women's festive and westernwear Dresses, ethnicwear, kurtas, co-ord sets, and occasionwear are among the categories worth checking for festive wardrobes.

5. Beauty and lifestyle products AJIO's All Star Sale also extends beyond apparel into beauty, accessories, and lifestyle categories.

Tip: Do not judge an AJIO deal purely by the percentage discount. Compare the final sale price, size availability, delivery charges, and applicable coupons before checking out.