Amazon to Myntra: 9 Big Festive Sales You Can't Miss in 2026

By: Ayushi Dutta, Senior Correspondent

3. Myntra Big Fashion Festival 2026

Early access: October 7, 2026 General sale: October 8, 2026 Early access for: Myntra Insiders and VIP Ticket holders Best for: Festive fashion, ethnicwear, footwear, beauty, jewellery and accessories

For shoppers planning their Navratri, Durga Puja, Diwali, or wedding-season wardrobe, Myntra's Big Fashion Festival is one of the season's most important sales.

The sale opened to general shoppers on October 8 after a 24-hour early-access window for Myntra Insiders and VIP Ticket holders. The 2026 edition features more than 8 million styles, over 100 new brand and collection launches, and 21,000 emerging labels.

Myntra has also rolled out brand-specific minimum discount commitments, with some labels offering discounts of 70–85% on selected products.

Top 5 Myntra deals to check

1. Red Tape footwear – up to 85% off Red Tape is among the brands offering some of the deepest advertised discounts during BFF, making sneakers and casual footwear worth checking.

2. SASSAFRAS fashion – up to 75% off on selected styles SASSAFRAS is another label featured in Myntra's festive brand offers, particularly for contemporary women's fashion.

3. Roadster – up to 70% off on selected styles Roadster's casualwear and everyday fashion are among the sale categories to explore, especially for wardrobe basics.

4. Anouk and Sangria ethnicwear – selected styles under Rs 799 Myntra's early-access deals include ethnic styles from Anouk and Sangria at budget-friendly prices, making them relevant for festive dressing.

5. Lakmé beauty – selected products from Rs 180 Beauty shoppers can find significant discounts across brands, including Lakmé products during the BFF event.

Myntra's BFF also covers brands such as H&M, Nike, Puma, Adidas, Mango, Skechers, Max Fashion, Biba and Allen Solly.

Early-access tip: If you are shopping for a specific size, colour, or popular footwear model, early access can be more valuable than simply waiting for the lowest possible price because popular variants can sell out.