Women’s cricket is finally having its day in the sun and gaining the much-needed popularity. It’s interesting to see our favourite women cricketers turn into sought after brands. From central contracts to WPL millions, understand how leading women cricketers of India are redefining the very essence of success, wealth and influence while building enviable net worths.
In India cricket is a religion and cricketers are like demi-Gods. But for the longest time, this privilege was reserved for the male cricketers.
A whole generation grew up idolising the likes of Sachin Tendulkar. His ‘straight drives’ were as popular as him saying ‘Ye Din Maange More’ in a Pepsi commercial. Successful cricketers have always been brands and it is interesting to see the same popularity find India’s women cricketers as well.
Today, players like Smriti Mandhana and Harmanpreet Kaur are not just winning games for their team, they are also the first-choice faces for brands and endorsements in the country. Their success is the sign of a bigger change in how cricket is watched, loved and commercialized. Increasing fan following, better broadcast exposure and higher corporate backing are the elements of this new cricket scenario.
Such a transformation cannot only be credited to figures and changes in policies. As per ESPNcricinfo and BBC Sport, the announcement by Board of Control for Cricket in India (BCCI) of equal pay for both genders has been pivotal in redefining the valuation of women's cricket.
Simultaneously, Women's Premier League (WPL) has unveiled franchise ownership, offers running into crores, and hugely increased popularity of women's cricket players through brand endorsements.
Women Entrepreneurs Review team explores how the India’s favourite female cricketers are building their wealth through various contracts, leagues and sponsorships. Featuring prominent players, as well as younger prospects who are influencing and transforming the sport, let’s take a look at top Indian women cricketers and their net worths.
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