Leaders

What is the underlying idea behind Clazar and are its key areas of specialization?

Clazar is the trusted cloud GTM partner for businesses in their cloud marketplace journey. We are helping businesses create a modern and efficient way to sell software and potentially drive revenues on cloud marketplaces.

What led me to be a part of Clazar’s team is that the founders have profound experience in cloud marketplaces, and it resonates in the brand's expertise in solving complex marketplace challenges. My role involves leading the charge for content and brand marketing across the US market, and I couldn't be more excited about the journey ahead.

In your opinion what are some of the most critical challenges you encounter as a marketer in today’s day and age? What steps do you undertake to overcome these roadblocks?

The marketing terrain has grown increasingly volatile, uncertain, complex, and ambiguous with each passing year. Customer expectations are soaring, awareness levels are at an all-time high, and customers are remarkably agile in choosing the brands they want to associate with. Marketing has shifted from a support role to a core business function, necessitating marketers to be cross-functional advocates, fostering relationships across teams, and driving value through holistic customer experiences.

As the world becomes smaller due to technological disruption, the onus is on marketers to deliver real business value while prioritizing the customer's needs, and this is the core of successful marketing endeavors. Being relevant to the current day, creating personalized experiences and data-driven marketing unfold the key to achieving marketing success.

“In today's dynamic marketing landscape, embracing agility allows marketers to authentically stand out & shine as their unique selves, as there is ample space for individuality to thrive”

Tell us about the professional milestones that you have achieved over the years. What makes these achievements important to you?

One of my most significant achievements has been spearheading a team within a bootstrapped organization, successfully guiding it through a remarkable journey from its initial stages to a successful IPO. I successfully led a team to embrace agility in the face of continuous changes, adeptly managed the integration of acquisitions, coordinated efforts across multiple teams, and efficiently navigated the chaos that often accompanies rapid growth. With the organization growing at a remarkable speed, it became imperative to ensure that our strategic planning and execution were finely tuned to facilitate even faster growth.

What is the success mantra that you follow as a business leader and as a new-age marketer?

In the tapestry of life, when one dares to envision capturing the sky, it becomes a testament to the incredible heights achievable through self-confidence. The ability to adapt to new environments, empowers individuals to navigate the currents of change with resilience. In a world where uncertainty is the only constant, the mantra of openness to new challenges transforms setbacks into stepping stones for growth. I believe that a harmonious blend of self-belief and adaptability, propels individuals to confront challenges, enabling them to not only withstands the winds of change but soars on the wings of possibility.

Vyshnavi Dabbir, Founding Member, Brand & Content Marketing, Clazar

Vyshnavi is an accomplished professional with a diverse and impressive background. Graduating as part of the second batch of MBA graduates from VIT University in 2013, she defied skeptics by choosing a technological institution for a business-focused program. Over a decade in the marketing field, Vyshnavi has effortlessly navigated both the B2B and B2C domains, gaining invaluable experience in startups and mid-sized enterprises. Her multifaceted career encompasses roles as a seasoned content marketing leader across diverse domains such as E-Commerce, Gaming and B2B SaaS.

Business Leaders You Admire the Most- Steve Jobs and Ratan Tata.

Advice for Women who Aspire to Become Business Leaders: In the face of unreasonable societal expectations and stereotypical norms, women should unapologetically follow their passions, set boundaries, and never settle for anything less than what they deserve.