Leaders

Consulting services are like a compass that helps navigate a business through treacher­ous waters. Think of them as the trusted guide who has trekked through the jungle before and knows how to avoid the hidden traps. They provide in­valuable insights and expertise, allowing businesses to see beyond their blind spots and seize opportunities that might have gone unnoticed. Deffinux has been one of the leading consulting services providing the right insights for its clients.

At the helm of this beacon of guidance is Nupur Mukherjee, a visionary leader who has steered Deffinux to become one of the most respected names in the industry. Her unwavering commitment to excellence inspired her team to deliver the highest quality insights and strategies to their clients. Nupur Mukherjee sat down with us and helped us join the dots on her journey to success in an exclusive in­terview with us. It was like peering into a treasure map, with each step revealing a new nugget of wisdom and inspiration.

What are some significant aspects or milestones of your personal and professional experiences?

I had an upbringing surrounded by top Government offi­cials, scientists, and the military that taught me the value of discipline, education, and stakeholder management. Growing up all around the world, I learned to listen and understand people from around the world in Germany, Russia, the US, the UK, South America, and Africa, with the passion that drove people to be successful. When I completed my post-graduation in CIMA UK, Machine Learning and Design Thinking, I saw AI Machine Learn­ing being used to sell cornflakes and also to detect Par­kinson’s for patients. Technology could make life easier if used in the correct combination, and we didn’t have to spend, so much. It was easy! The most latest experience is when I mentored, I am twice blessed, as I also get re­verse mentored and my mentee gets a 5x boost to pursue their innovation.

What motivated you to establish Deffinux? Tell us about the underlying idea behind the venture and its key areas of specialization.

I hail from the city of Mumbai where impossible dreams are made for people coming from the passionate beating heartless of India – the Tier 2 cities, so there is a deeper emotional connection to what Deffinux brings to the ta­ble for our clients. I heard about a 70 percent failure rate in Startups in India, heard about Enterprise not getting ROI for their digital and data projects and MSME’s not getting ade­quate capital, suffering from quality challenges, channel intermediary challenges, we were getting digitized but not Digital.

"Deffinux providing ai based transformation from profit, people and planet with definite results and awesome results in one go"

There was struggle, despair and the technology gaps to seamlessly stitch profit, people and planet needs were siloed. The bottom line, these valuable MSME, startups which are the backbone of India's economy were misin­formed, and not given the right roadmap to be empow­ered by themselves to succeed similar to China, and the UK. I realized that by bringing in an Authentic AI-led transformation company like Deffinux, we would en­sure 'definite results with an awesome experience' with clever data, digitalization, and embedded AI to give their business a 5x advantage on day 1. We are implement­ing the highly successful Boost Advantage framework which solves current roadblocks in just a few months with ROI on every $1 investment, compared to large turn­key projects.

In your opinion what factors or personal traits make you a strong and efficient entrepreneur? What is your success mantra as a business leader?

I am wise enough to know that I know nothing (Socrates) so am a constant learner and then I apply and correlate. It becomes simple. Secondly, I am not ashamed to ask for help – it is a wise move and can increase your chances of success. Measuring yourself in growth milestones is important especially when people are counting on you to achieve their dreams, and their passionate, you are their friend, partner, and guide. Being a woman it also comes naturally to me to bring families, organizations, and people together. I am able to empathize and bring results by bringing people and being humble to understand what drives them and actually listen and correlate. The people element is a vital ‘secret sauce' which is the backbone of resilient organizations.

Can you describe your previous industry experience and explain how it has equipped you with the skills and knowledge to be a successful entrepreneur?

As an entrepreneur with a background in corporate lead­ership for 29 years, I have gained valuable experience and skills that have helped me succeed. It helped me to understand and adhere to security, resilience design, cloud, AI ML, regulatory adherence, power of data and digital when correctly applied and global stakeholders management with building trust with regulators and governments.

Could you share your plans for Deffinux's future growth and elaborate on the main areas of focus to drive its expansion?

Deffinux is aiming to be a household name for MSME in the Indian, Middle East, and African subcontinent and startups in the next three years in the areas of in­novative Data, Digital, AI, and ESG solutions embedded transformation and play a strategic partner to the startup investor community and incubator sponsor for EV BMS, plastic to fabric, making ESG easy to adopt with AI and Clever DATA.

Nupur Mukherjee, Founder & CEO, Deffinux

With Nupour's guidance, Deffinux is growing into a towering force in the consulting industry, providing the right insights and strategies to help businesses thrive in an ever-changing landscape.