Leaders

Number of women-led organizations is comparatively low in India where the corporate world is dominated by men. Acting as an elixir to the biased stats, few remarkable women are chasing their dreams and ambitions, starting new ventures, and rising to the top of the entrepreneurial hierarchy. Confronting the wave of challenges, they are standing tall and apart in the business world. One such ambitious and admirable woman isDarshana Patel, a stewardess of leadership and mastermind behind Signa Designs.

With over 15 years of experience in architecture and interior designing, she has a proven track-record of superior results in a variety of challenging and multicultural environments globally. Showcasing excellence and becoming successful facilitator of a multifaceted design firm, Darshanais an epitome of courage and determination.

Recognizing Darshana Patel, the Co-founder and Principal Partner of Signa as a profuse leader in the architecture and design space, Women Entrepreneur India engages an exclusive conversation with her. Kindly go through her story of entrepreneurship and practical ideas that complement the market requirements.

Take Us Through Your Educational And Professional Journey. How Are You Inculcating The Learnings For The Successful Operation Of Signa?

As an alumnus of LS Raheja School of Architecture, the learnings leveraged to perfect spaces are immense. Moreover, my 15 years of practice in the sector of design and architecture has helped me discover an extraordinary experience of design, décor, and furnishing that are in complete harmony, connected by a symbiotic bond - that helps transform your house into the work of an artist. From the retro look to vibrant contemporary styles, making your homes, corporate spaces, hotels, and hospitals look aesthetic – promoting good vibes is part of our DNA.

Throw Some Light On Your Approach To Designing Heavenly Interiors For Your Clients. How Has These Approaches Contributed To The Success Of Signa Design And Its Clients?

Specializing in theme-driven elegant designs and cozy interiors, my style is to give your space a more bespoke feel. We believe that for a design to be successful it must satisfy Function, Form, and Financial Logic in full, called the F3 Approach. Our projects are a testament to this practice. Our focus is on understanding the requirement, design cues, and then developing the drawings and renders.

“Taking cue history and antiquity, darshana’s design confluences the cultural aspects with the modern demands of the customers”

As a result, Signa is offering designs with classic beauty, modernity, versatility, and more. Founded in 2007, we are a multi-award-winning boutique luxury interior design firm. Every project so far is an absolute delight both in terms of look and feel.

What Are The Strategies /Methods That You Have Created And Executed At Signa To Chisel What A Client Needs And Reach The Ladder Of Success?

While loving what we do, my focus is to constantly push the design envelope with collaboration with suppliers and product designers here in India and across the world. Our designs are completely out of the box and we strive to improve with each passing project and to satisfy our F3 design approach. Simple, a modem space that converges with tradition is what Signa speaks about.

As a principal architect, I bring a fresh new approach to the interiors designing arena. Taking cue history and antiquity, my design confluences the cultural aspects with the modern demands of the customers.

What Benefits Do Your Services Offer To Clients That Similar Other Players Fail To Deliver? Explain Your Usps That Are Setting You Apart From The Contemporaries.

Based in Bangalore, Signa is into the design and execution of the best residential spaces, office spaces, clubs, restaurants, healthcare spaces, and more. With nearly 15 years of existence offering world-class services is built in our DNA.

Apart from that, we provide design inspired from all things India be it the 'Jali' 'Bidri' or 'Thanjavur ' art aesthetically applied to create a one of custom Wine bottle packaged in special Mysore Silk boxes are a great gifting idea. Thanjavur 'Oli' Lamp, inspired by the Tanjore painting design aesthetic incorporated into a modern chandelier using a mix of traditional techniques coupled with modern materials. The idea is to interpret traditional designs and practices into modern interior design and propagate the art into new uncharted areas.

Darshana Patel, Signa Designs

Basic Principles Considered While Catering To Any Service

The crucial elements of Interior designing include space, light, color, ventilation, texture, and pattern; and keeping them balanced is the key to creating an aesthetically pleasing interior. Personally, my research involves understanding the tradition and adding a new perspective to it. Focusing on Traditional, Fusion & Contemporary, customization that we offer suits the individual choices and tastes of every customer.