Heena Motwani has joined WPP Media's Fulcrum business unit as its Senior Vice President – Digital Investments, Marketplaces & Partnerships to lead the Hindustan Unilever Limited (HUL) business. Heena joins WPP Media as the new head of digital investment strategies, marketplace partnerships, trading initiatives and e-commerce marketplace operations, further bolstering WPP Media's digital commerce and media investment capabilities. Heena announced in his LinkedIn post about the appointment.
Heena has over a decade of experience in e-commerce and digital commerce, retail media and marketplace strategy. Through the years, she has developed a depth of knowledge in the management of online business growth, digital investments and brand partnerships within the world's biggest consumer brands and technology companies. The appointment comes as WPP Media's commerce and marketplace activities for big consumer brands keep growing, given the rapid transformations in digital advertising and online shopping.
Prior to her recent appointment Heena was Senior Director – ecommerce at WPP Media, responsible for The Coca-Cola Company and Dell's e-commerce media programs. She was previously Director – ecommerce at the company, leading the company's digital commerce and retail media strategies for both global brands. She brings a wealth of experience in performance marketing to WPP Media, including her work with online marketplaces and media planning.
Key Highlights:
- Heena Motwani joins WPP Media's Fulcrum as Senior VP to lead the HUL business
- She brings 10+ years of experience in e-commerce, digital commerce and retail media
- She will oversee digital investments, marketplace partnerships and e-commerce strategies
In her earlier days, Heena was with WOW Skin Science as ecommerce Lead and was responsible for running the online business on top ecommerce marketplaces, leading category growth, profitability, marketing programs, and business planning. She was also Lead – ecommerce at Luxottica, responsible for digital sales and marketplace for the eyewear company. These positions gave her practical experience in consumer-driven, digital commerce business strategies for a variety of products.
Heena has also served in various leadership roles with Paytm, overseeing category planning, fashion and footwear businesses, brand partnerships, and campaign execution. She also previously served with Myntra in the category management team where she was responsible for merchandising, inventory and business operations for the men's apparel category. In her corporate career, she started her first job as a software engineer with Persistent Systems and then progressed to the e-commerce and digital business management field after earning her management degree from the Indian Institute of Management (IIM) Shillong.
As Senior Vice President, Heena will likely be integral to WPP Media's Fulcrum business in driving investments in digital media, building partnerships in the marketplace, and improving commerce-based media strategies at HUL. Her knowledge and skills are likely to help the agency provide integrated marketplace and media solutions for one of India's biggest, quick-moving consumer goods brands.
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