VodaIdea, Nasscom Foundation Launch 'MyAmber' to Keep Women Safety under Check

By: WE Team | Friday, 23 October 2020

As a measure to curb the prevailing violence against women, Telco major, Vodafone Idea and Nasscom Foundation has launched MyAmbar, an app-based solution for women safety in India. The application has been developed under the ‘Connecting for Good Program’, and it is developed to aid the women to understand and raise their voice against violence.

Both the companies in a joint statement said, “Vodafone Idea Foundation, the CSR arm of Vodafone Idea, in partnership with Nasscom Foundation, Sayfty Trust, and UN Women today announced the launch of ‘MyAmbar’ (meaning My Sky) – a solution designed and developed especially for safety and empowerment of women in India.”

The application would support English and Hindi and is gearing up to provide women with easy access to key helpline numbers and service providers across the country. Furthermore, the app aims to help them by providing a step-by-step risk assessment tool that would guide them through various ways of dealing with their current status.

Also, the statement has further added that an extensive service directory also would help women to reach out to legal and counseling services at a click of a button.

The companies statement further adds that the MyAmbar app would aid in providing help and educate all women on gender-based violence to understand the issue and utilized the support services. Alongside this, the app also creates a safe haven for the survivors and high-risk victims to log in their complaints and seek help without bias or judgment. 

Commenting on the launch, P Balaji, Chief Regulatory and Corporate Affairs Officer, Vodafone Idea says, " 'MyAmbar' app is devised to assist women in distress by facilitating information and access to support, over a single platform."

He  further continues, "Our association with Nasscom Foundation and other stakeholders will help lend spread and scale to this endeavor to educate women, help them understand and recognize the constituents of abuse around them and gain access to verified information on medical, legal and mental health services located close by."